Project Ethos at the House of Blues - October 24th 2009 from 99% Entertainment on Vimeo .
“Where Extraordinary Youth Share Extraordinary Artâ€
ETHOS definition: “The distinctive spirit of a culture or an eraâ€. Project ETHOS is a bi-annual, red carpet event in Los Angeles that showcases all emerging Millennial Generation forms of creativity in one house, on one night. By merging fashion, music, and art into one giant display of genius, Project ETHOS creates a new form of exposure for artists in general, as well as a fresh outing for event goers. Project Ethos bridges the gap between the Indie and Mainstream worlds. With a potent ear to the street, we seek out new extraordinary talent and create a link to decision makers or industry professionals. Project ETHOS is the next generation of exposing all artistry to the media, public and industry.
Project Ethos Successes
- LMFAO featured in September 08' now signed to Interscope Records
- One Republic featured in July 07’ now signed to Interscope Records
- Colbie Calliat featured in March 07’ now signed to Universal Records
- David Boyles featured in February 06’ now signed to Columbia Records
- Model Sabrina Aryadad featured in March 07’ scouted by and became a contestant on “America’s Next Top Modelâ€
- 6 clothing lines featured in July 07’ were placed in stores such as Fred Segal, Popsy, Metro Park, and Glow by buyers Project Ethos invited
- Totalitee Apparel featured in March 07’ picked up by Brand Equity Showroom which led the line into Nordstrom
- Call A Rose featured in March 07’ asked to design t-shirts for YMI October 07’ fashion show
- Angela Aguirre featured in March 07’ mentioned Project Ethos as her inspiration in Cosmo Girl Magazine
- Brody Dean and Nineteentwentynine featured in February 06’ were placed in Jaqueline Jarrot in Los Angeles’ Beverly Center
- Over 60 Artists have been featured in 6 shows - dozens of paintings have been sold totaling in the tens of thousands of dollars with money going directly to them
- Project Ethos featured in CA Apparel News 5 times in 6 shows
- Project Ethos has featured over 50 designers, 60 artists, 20 bands and brought over 10,000 attendees in 6 events
Team ETHOS
Monica Ruiseco and Jason Peskin lead a team of a dozen young and talented professionals. Ruiseco, a graduate of L.A.’s FIDM and experienced fashion consultant for retailers has worked for the last five years at Directive’s West, coordinating trend overviews for clients such as Macy’s, Neiman Marcus, Saks Inc. and Nordstrom to name a few. She organized Bi-Annual Fashion Shows by identifying key trends of the season and styling the models with those looks for the runway. Peskin, an experienced entrepreneur, started out just after graduating high school with producing concerts and clubs. He later founded two other companies both specializing in marketing and sales. Those companies represented and designed marketing strategies for the Los Angeles Times newspaper Rolling Stone Magazine, Hearst Publishing and Bally Total Fitness.
Event Promotion
Through our promotion machine of flyers, web, print advertisement, and word-of-mouth we attract a wide variety of consumers. Over 20,000 flyers are distributed by multiple street teams all over greater Los Angeles. Tickets are pre-sold through the many different artists involved in the showcase that bring in a dynamic and diverse audience. There are over 2,000 tickets distributed for pre-sale and always guarantee a big turnout.
For more on Project ETHOS... www.projectethos.com