I believe producing means guiding artists in the aspect of making cd's, guiding them throughout the recording process, the determination off a style, the desicions to be made on performance and sound, the choice of a song, the key, the arrangement...etc.
My style has not a certain genre in mind, altough I have a strong taste for good music.
I do prefer Pop, Rock, folk, R&B as my favorite genres to work in.
To me producing is based on "working with people who are willing to progress and extend their own talent" using a certain process to get there.
Getting the best out of U, is my aim.