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In a world where fame lasts the length of a Youtube video and fashion labels are forgotten by the time they leave the catwalk, it’s incredible to witness one brand feature in wardrobes around the world for over a century. Lee Cooper were the first label to push front zip jeans for women, the first to instill a sense of style into the UK’s ‘teddy boys’, the first to launch a 32” bell-bottom flare, the first to dress an Olympics team in denim and the first global brand to fully comprehend the influential bond between fashion and music. With a motley crue of fans including Little Richard, The Rolling Stones, The Beatles, Serge Gainsbourg, Malcolm McLaren, The Undertones, JCDC, Jane Birkin, The Libertines, Australian indie act Armen Firman, and most recently ‘it’ girl Lou Doillon, Lee Cooper has become the most recognisable patch on every style starter’s back pocket. Surviving two world wars, the depression, recessions, John Howard and the birth of Punk Lee Cooper have set the benchmark for a brand that truly moves with its audience. To celebrate its 100th birthday worldwide, Lee Cooper has launched into boutiques and quality department stores across Australia!......