While playing in a rock in roll band, Regazza, during my teen years I was riding my motocross bike and my dirt bike free style doing stunts. It was during this time that I began working in the family business of making shoes. I am a descendent of a long line of proud Italian shoe manufacturers and have expanded the family business into premium leather accessories including bags, belts, journals, sandals, wallets, and bracelets for men. My work is recognized among designers for my attention to detail and as a former designer for Diesel and Replay. I run all products under my own brand Geno D' Lucca and can be found in better department stores in Mexico at Liverpool and the best boutiques. Later this spring, my line will be at Corte Ingles in Spain, Mark Shale in the U.S., and in premium, choice boutique stores in the U.S. I believe that one's designs must set them apart from the rest and is why I say "be original."
