Mr. Sturmas CEO of Devilish Gear

Home Browse Search Invite Film Mail Blog Favorites Forum Groups Events Videos Music Comedy Classifieds Devilish Gear offers fashions for both men and women, including fitness, aerobic, dance, yoga, workout, karate, kickboxing, and active street wear. Because of the popularity that Devilish has picked up, from being different, being original in design, and away from the mainstream, we believe this year in 2008, Devilish will become a "hot item".
Anthony A. Sturmas founded Devilish Gear in the early 90's. Devilish combines today's hottest high-tech fabrics in this season eye-catching colors with our unique, functional, exciting and hip silhouettes, and hot graphics by Devilish. And we use embroidery to get the best graphics onto our clothes. Here at Devilish Gear, we came to realize some time ago that in our fast paced society we should live, play, work, and relax in comfortable clothing. Devilish Gear believes in being innovative, and in these pages Devilish combines the highest quality, performance fabrics and a taste of functional fashion. With our world famous fit and cutting edge designs, Devilish brings you the comfortable everyday wear you will love. Devilish will suit your body, mind, and spirit. So get comfortable and outfitted for life!
Devilish Gear Spokesmodel - Kimberly Muse
Photography by Geaphotography 2008
A Hell of a Journey: The Vision of Anthony Sturmas, CEO of Devilish Gear.
Just as the fires of hell keep burning, so does the flame flicker in the eyes of one driven CEO and Creator of Devilish Gear Clothing, Anthony Sturmas. Sturmas has taken the culture of graffiti art and personal history and embedded it in the core of fashion’s current market trend. This fashion origin has become an orthodox phenomenon and captures the eye of anyone with a burning desire for style. Being an artist at a young age, Mr. Sturmas turned to art to save himself from the frustration and anger he faced when his father passed away.
“When graffiti started making an impact here in Los Angeles, I was in Junior High. I was dealing with things that most kids didn’t have to, like the death of a parent. Graffiti was like a mother to me. It taught me to go outside the boundaries, to go above and beyond the norm, and to say the hell with structure.” He turned to graffiti art as a safe haven and was respected among many in the urban streets. He was mentored, by two fellow street artist’s named Skez and Pheene. From there, he was able to explore color, style and the respect in the hip hop world. “Skez” background was both East and West coast inspired; therefore he was able to explore presence and emotion beyond the standard of most graffiti followers. This offered Sturmas a well rounded and unique approach to the graffiti world.
“Most people tell me my Devilish logo looks Goth or something cultural like Arabic- yet it has flare to it and it hits all groups. It doesn’t isolate just one group, it is accepting and free. It is not prejudiced or judgmental; it has no limits. It reflects me, my art, my passion, my heart.” By 17 he had created art on walls in LA, Gardena, LBC which were well respected by his peers. In high school he was asked to paint friends’ clothing, vans, boom boxes, bags, lunch boxes, hats, murals and back drops for music videos. It was a time when graffiti culture took a turn and was adopted by mainstream society. People were amazed by this new art and soon enough Hollywood got a hold of it. Movies like "Breakin and Enterin", and "Beat Street". Sturmas was proud to see his work worn by fellow students and friends. It was a sense of empowerment that proved his art was adored and his talent was powerful. Upon completion of high school, Sturmas was offered a scholarship to an Art school in Pasadena. Thus the fire ignited and began the emancipation of a street art- inspired clothing line called “Devilish Gear”.
Devilish Gear began as a side project for Sturmas; he worked several jobs simultaneously in order to provide for himself and family. He rode public transportation 7 days a week and caught up with his Devilish ideas while commuting on the bus route to and from jobs. He learned different mediums and forms of graphic design and applied them to his side business. He produced a film called “The Red Storm”, just recently, and received an array of artistic credibility. From this he began adding more cutting edge detail to Devilish, which was growing steadily. Today Devilish has grown immensely and is managed by a full staff of designers, animation editors, models, promoters and directors. Devilish Sales have soared internationally and currently several major retailers are discussing the economics and forecast of Devilish Gear in 13 franchise stores nation wide. Sturmas is careful when selecting his team; his models are beautiful and intelligent women who have ambition, confidence and professionalism. His staff is a team of cutting edge and forward thinking collaborators. With the inclusion of their many fans and friends, they have become the Devilish family. They support one another and strive for the value of true conceptualism, uniqueness and quality. Away from the corporate world, something he cannot stand.
“Art is a unity, it brings people together. Our fans and friends have helped take Devilish to a new level. We are introducing new mediums to our designs and it is once again a sense of thinking forward and before the trend. Just like when I began graffiti, it was seen as a crime, but then society embraced it. Once again we are thinking ahead with Devilish, and we are creating designs and clothing that is 2 steps ahead of the norm. The clothing and art will allow the story to tell itself. This is an approach no one has used or seen. Devilish is literally taking a life of its own becoming alive through animation.”
- Sturmas
-In 2007, look for Devilish Gear online regarding any new events or posts.
-Two films have been produced by A. Sturmas, “The Redstorm” and “Devil’z Angelz”. One more is in progress called “My Life”. Check it out at www.asturmas.xbuild.com
-Sturmas also mentors children art programs in Santa Monica, and teaches film production and PhotoShop in Los Angeles.