Lavish Creative Juices represents an abundance of creative ideas. Which is exactly what the clothing line is based on! Lavish was started in October of '07 in Long Beach, CA by Marco Urfano, Erick DeVera, Trayvon Plummer and Prentice Paul. We’re just a couple guys with our heads deep in the clouds. All four of us went to High School together, which is where the idea of a clothing line began. Our "palm tree" logo symbolizes the easy livin’ in the LBC. But it doesn't matter where you're from, like one of the hommies said, "if you don't see the palm tree, you ain't in paradise". We don't target a specific consumer audience. Anyone from surfers to rappers can wear our clothing because the diversity our style. We get our inspiration from music, art and life itself.so f*ck it. it's LAVISH!
