About Me
has been spinning since '92. He can spin any style but tends to gravitate towards big-room darker German-influenced electronic beats ranging from funky techno and trance to electro, working the crowd every time into a fun exhausting sweat. Also, unlike most djs, Die J! Mars has a fashion sense in that he works full-time as a stylist for Patricia Field ("Sex in the City") so expect some dazzle from him to light up your regular club's ambiance.
Originally hailing as a legend from Toronto, he moved to NYC in 2000 with nothing but a bag of records, $150 and a tiny spot to crash with the late great fetish promoter, John D. Sade. Within 1 year, Die J! Mars and his dark take on dance music, becomes the biggest fetish dj in North America, headlining every Black and Blue Ball, Torture Garden, Slimelight, Sinners' Ball San Francisco, etc.
A few years later, tired with the scene, he leaves, just as the Electroclash phenomenon explodes in NYC. Mars jumps in at its helm, quickly being recruited by Party Monster icon, Superstar DJ Keoki, to be part of his "Too Far Gone Crew". Not long afterwards, Die J! Mars does remixes alongside the then-unknown Scissor Sisters for Robbie D, wins an open battle thrown by Ultra Records in 2004 for NYC's 1 Electropop dj, makes a cameo centerfold spread in Spin Magazine, plays with Boy George, Erik Morillo, Adam X, Heather Hart, Jackie Christie in the main rooms of giant venues like Crobar, Spirit, Webster Hall, Limelight, etc.
Destined for greatness, electroclash suddenly burns out and leaves a bad taste in New Yorkers' mouths so Die J! Mars steps out from DJing to form his own electronic pop group, Rise NYC (www.risenyc.com), playing guitar and programming the beats. Rise NYC record their debut album, Mise en Scène, which is produced by Jim Sclavunos (Nick Cave & the Bad Seeds), worked on by Supa DJ Dmitri (ex-Deelite), remixed by Genesis P-Orridge (Throbbing Gristle/Psychic TV), Superstar DJ Keoki, The Dirty Criminals and Hong Kong Counterfeit. Rise NYC's first show is with Princess Superstar and Fischer Spooner at the original Ghostbusters' fire station and by the end of their first year, they have releases on DJ Hell's "International Deejay Gigolo Records CD 8", Larry Tee's "Gentle Electric" comp and Kinetik-Media Records. The duo focuses on happy music but to balance it out, Die J! Mars forms another side-project--a dark trip-hop group called "Binary Starr System" who release a single, "What's Da T?" which includes a bonus remix by David J (Bauhaus/Love and Rockets).
After taking a 3-year leave from his 15-year every week dj career,
Die J! Mars returns stronger than ever in 2006, taking over NYC's Fashion Week at Bryant Park for Greek Designer, Vlassis Holevas. The show is such a success that he's picked up to do a fabulous weekly party called Strut! with Kevin Aviance at Rebel Nightclub.
Afterwards, Die J! Mars goes severely underground with his music, doing an internet radioshow, The Earth Calling Mars, at Llegamos Radio. Within just 3 months, the show becomes the 7 internet radioshow for the entire world (according to www.radioratingz.com) beating out even the big satellite stations.
This year Die J! Mars plans to start his own label, Cherry Beat Records, out of Brooklyn and produce fresh upcoming artists, do remixes for labels like Hexxx Music, plus globally tour extensively both as a dj and a musician for his projects. You can currently catch him spin at the new hotspot, Jour et Nuit, beside Central Park West in Manhattan.."Being a 'Die J!' is about spinning killer beats. I try not to be pigeonhold. I want you to dance so much you die."-Die J! Mars www.diejmars.comNEWS UPDATE: Die J! Mars is fronting his new glam-surf rock band, Tulips for Tina (www.myspace.com/tulipsfortina) and has also just remixed L.A. group, Minnesota 13.
