Carol's Daughter

In the early 1990’s, Brooklyn native Lisa Price (a.k.a. Carol’s daughter) began experimenting with fragrance, essential oils and natural moisturizers to make gifts for her family and friends. Soon after she packaged her home-spun creations, word spread like wildfire and the demand for her unparalleled hair and body care products led to a highly successful mail-order and web-based business. Within a few years, Carol’s Daughter counted celebrities like Jada Pinkett Smith, Erykah Badu, Gary Dourdan, and Chaka Khan as loyal fans, or as she refers to them, “friends of the family.”
Nature, family and love are words that resonate for Carol’s Daughter and as business expands, Lisa makes sure that detailed care and attention is given to each product. Within every Carol’s Daughter product, whether it’s the Ecstasy Shea Soufflé or the Groove Bath Salts, the uniqueness of the name is an association with the familial manner in which the products were born.
In 1999, Carol’s Daughter opened its first boutique in the cozy confines of Brooklyn’s Fort Greene neighborhood. The store’s success lead to appearances of Carol’s Daughter products on top national television shows, including The Today Show, The View and The Oprah Winfrey Show. This type of mega-watt attention has encouraged the brand to make Carol’s Daughter a household name – in 2005, Carol’s Daughter introduced new product packaging, an updated website: www.carolsdaughter.com, announced exciting celebrity investors and a highly anticipated Harlem flagship store in New York City.
Even after 11 years of success and expansion, Carol’s Daughter products are still made with love. Each product is still made by hand…just now with a lot more hands. And just as before, the products still carry delectable, fun, and appealing names such as the marquee products: Almond Cookie Body Spray, Tui (pronounced “twee”) Hair Oil, Hair Milk, Jamaican Punch Sea Salt Body Scrub, and Coconut Wet Lip Balm--with a treasure trove of family secrets ready to be experienced.
Carol’s Daughter held a celebrity-studded press conference on May 17th 2005, proudly presenting its first-ever advertising campaign and its investors to the press at the world famous 40/40 Club in New York City. This comes as Carol’s Daughter recently debuted the new look featuring campaign model, actress Jada Pinkett-Smith in the May issue of Essence magazine. Ms. Pinkett-Smith is not only the face of the new campaign, but is also a member of the talented team of investors who have chosen to play an active role in the company.
In addition to Pinkett-Smith, her husband Will Smith, Shawn Carter (a.k.a. Jay Z), Andrew Farkas, Tommy & Thalia Mottola, Jimmy Iovine, James Lassiter and Steve Stoute have all become partners in the company, lending their business acumen and high-profile visibility to the brand. This mega-watt, talented team looks forward to working with Lisa Price, founder and creator of Carol’s Daughter, on upcoming campaigns, promotions and events.
In Spetember 2005, Carol’s Daughter proudly announced the opening of its Flagship Store at 24 West 125th Street, making the brand’s happy new home on this historic block in Harlem. Carol’s Daughter chose perhaps the most idyllic location in America – Harlem, New York, New York to position the flagship store, which is the three-dimensional representation of the brand encapsulating the diverse textures and flavors found within nature. It was Harlem that was the birthplace of 20th Century African American artistic and literary excellence, known as the Harlem Renaissance and it is Harlem that is again experiencing a rebirth through aggressive economic development. Harlem today is the quintessential melting pot – spanning the cultural landscape of Africa, the Caribbean, Central and South America juxtaposed to the rugged urban landscape of New York City. Carol’s Daughter is a brand that too spans the poly-ethnic backgrounds of customers providing them with skin and hair care essentials for all phases of life. Such proximity to the most ideal consumer base in the world was an obvious choice and natural fit for the brand, however, Carol’s Daughter is going to distinguish itself within the shops along the famed 125th Street, by elevating conceptual store design and brand integration to an entirely new realm of possibility.
Every detail of the Harlem Flagship Store space encapsulates the essence of Carol’s Daughter, from the warm exposed brick and the interactive product displays, to serene bamboo images. Wash basins allow guests to touch and feel the products, trying everything their heart’s desire and beckoning them to feel welcomed within Carol’s Daughter’s newest home. Carols’ Daughter warmly welcomes everyone to enjoy and experience their new home in Harlem.
Carol’s Daughter announced a strategic retail distribution partnership with Sephora, the renowned beauty emporium. With the goal to increase its consumer reach in the beauty and personal care category, Carol’s Daughter sees this partnership with the popular beauty destination as an opportunity to solidify its leadership position. Sephora’s legacy for launching and growing boutique beauty brands and Carol’s Daughter’s loyal following are a perfect marriage as these two brands complement each other.
On March 1, 2006, twenty-eight Sephora stores and the Sephora website will showcase over fifty of Carol’s Daughter star products. Featured items will include: shampoos, conditioners, hair oils and treatments, lip balms, body wash, bath salts, bath and body oils, luscious body scrubs, moisturizers and fragrances – all made with love. Look for new product additions, personal appearances and other exciting brand promotions within the hallowed halls of the beauty destination.
These company milestones represent key components of the new strategic growth initiative for Carol’s Daughter, spearheaded by Managing Partner, Steve Stoute. Says Stoute, “The team and I embarked on an ambitious mission to refine the value proposition, enhance the brand’s image, and apply logic to the product offering to vertically align the experience and expand the reach of Carol’s Daughter beyond body products into the first-ever ‘Life Brand’.
Today, the expansive Carol’s Daughter line includes over 200 unique products for face, hair, body and home – allowing for product combinations and possibilities that are endless for every man, woman and child regardless of skin type, tone, or need. Come join us for everyone is always welcomed to the Carol’s Daughter Family.