Irv
Rock act Irv brings the warmth of those sultry climes to his music. His pop rock hooks recall the heyday of the 90s rock resurgence as well as the modern rock movement. Playful yet emotional, Irv challenges listeners to grab hold of life and find the love in it – and have fun while you're at it. Lyrically as catchy as the guitar hooks, Irv's music is not only built to make hits, it's built to last.
Alive and In Love
According to Irv, music inspires feelings of being alive and in love. And that's the vibe that rocks through the listener when exposed to Irv's energetic, hopeful and poignant songwriting. The verve of life comes alive in this artist's music, with big melodies, perky grooves and a young-yet-seasoned take on life. Irv's music is invigorating, fun and touching.
The Most Important Emotion
Irv is in one of the most important areas of the entertainment industry. None of it, says Irv, would work without the music. Not cinema, not television, not video games – none of it. Music is the soul of art and maybe even the soul of man. “Music is the most important ingredient in any media dish. Music gets the emotion out of the movie viewer, more so than the actor in a particular scene. It's also the perfect side dish to go with just about anything.â€
The Artist at Work
Irv is a solo artist who writes all of his own music and lyrics. He also performs all instruments for his songs. Irv is hard at work writing new music and the studio is alive (and in love) with the sounds of this artist's fun, smart and emotionally relevant rock. Which means there's material in the pipelines, awaiting a near-future unleashing on the public. Irv is currently working with A&R Select, the world's leading independent artist development firm.
“The spirit of classic alt-rock vibrates through Irv's music but it's very clearly the work of an artist of today, hip to the direction of the industry, but by no means bound to it.†- A&R Select
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