Recently the essence of real Hip-hop seems to have been all but forgotten. The city where it all began has thankfully been given a new lease of life in terms of production, engineering and just literally taking it back to the basics. The man who has the reputation, confidence and key ingredients to re-create what true Hip-hop is missing is Big French. With ten years experience within the industry French has watched the rise and fall of the music we all love so much and even though the South is literally rather than lyrically, dominating right now, French is ready to bring NYC back to the forefront.Coming from a multi-musically talented family, French was destined to shine in whatever aspect he chose to pursue. He is at an advantage, because he excels as both producer and engineer and as he himself states “I can get closer to the sound I am looking for.†For those who have the pleasure of working with him the ingenuity the guy possesses helps the artist get nearer to conceiving rhythmic and lyrical perfection. Having created his own company, Mad Bull Productions ten years ago with his brother Arty Bump and business partner Suga Ray, French is aware of the business aspect being more critical than before. Politics prevails in today’s industry and unfortunately over-rides the music, which is possibly why we are still waiting for the ‘next big’ thing to rear its head. That’s where French and his company step up to the plate. Those fortunate to have worked with him say “he takes his time and puts maximum effort into his production…he is well seasoned like some gumbo, both as producer and engineer.†With precision and patience, French diligently brings out the best of those who put in time within his environment.His resume includes some of the most influential solo artists and groups past and present, he has produced countless projects for MTV, worked on major radio stations in NYC and is now spending his time cultivating a project that enforces the essence of NY Hip-hop. His very own “OD Project.†French takes credit for showcasing NYC life in this hardcore album, which features a mass of emerging talent straight out of Harlem. Beats and rhymes alike, this unique form of lyrical expression and flawless production not only showcases NYC, Hip-hop and the featured artists, it is justification as to why Big French and his company Mad Bull Productions are nothing more than “the best ears in the business.†For info or beats from Madd Bull Production contact WISE @ 646-246-6279 or
[email protected].
