The Itchy & Scratchy Show is a show-within-a-show of The Simpsons which usually appears as a segment of the fictional Krusty the Klown TV show, watched regularly by Bart and Lisa Simpson and other characters on the animated series. Itself an animated cartoon, The Itchy & Scratchy Show depicts an anthropomorphic blue mouse, Itchy (voiced by Dan Castellaneta) who mutilates an anthropomorphic black cat, Scratchy (voiced by Harry Shearer).
They first appeared in the Tracey Ullman Show short "The Bart Simpson Show", which originally aired November 20, 1988.
History within The Simpsons
Origins
According to the show, Chester J. Lampwick invented Itchy in 1919 and owns the rights to that character. Lampwick was also known as the "father of cartoon violence." Roger Meyers, Sr. (1890-1985) plagiarized Itchy and established Itchy and Scratchy Studios in 1921. Originally Itchy was called "Itchy the Lucky Mouse" (a parody of Oswald the Lucky Rabbit).[1] He starred in his first cartoon made by Lampwick, "Manhattan Madness".
Scratchy starred in his first cartoon in 1928, entitled That Happy Cat. The film, which is about fourteen seconds of animation showing the cat whistling and tipping his hat, did very poorly. It is unknown who created Scratchy, or if he was plagiarized by Meyers Sr. in the same way that Itchy was.
Later that year, Itchy and Scratchy starred in their first cartoon together entitled "Steamboat Itchy" a parody of Disney's Steamboat Willie featuring Mickey Mouse.
"Past"
Since The Simpsons exists in a form of floating timeline, "past" refers to events that occurred before the course of the series.
Along with the cartoon shorts, Itchy and Scratchy were featured in a wartime radio series, at least two films - Pinitchio and Scratchtasia, (parodies of Pinocchio and Fantasia), and television commercials for Laramie Cigarettes (spoofing The Flintstones).
At one point, additional characters were added to the pair on a show titled Itchy & Scratchy and Friends Hour: Uncle Ant, Disgruntled Goat, Flatulent Fox, Ku Klux Klam, and Rich Uncle Skeleton. These characters parodied the addition of superfluous, two-dimensional characters to TV shows in an effort to draw viewer interest.
"Present"
Roger Meyers, Jr.Since The Simpsons exists in a form of floating timeline, "present" refers to events that occurred during the course of the series.
Itchy and Scratchy Studios is currently run by Roger Meyers, Jr. (born 1956), the son of the cartoon's "creator." Itchy and Scratchy Studios was bankrupted after being sued by Lampwick for $800 billion, but was saved after receiving a large cash settlement from the government over its use of Mr. ZIP.
The Itchy and Scratchy Show airs as a segment on the Krusty the Klown show, though it moved to the Gabbo show during the latter's short-lived run. The show underwent a non-violent retooling following a protest campaign led by Marge Simpson, but after Marge was later discredited, it returned to its original violent format.
The show has spawned an Academy Award-winning film adaptation, amusement parks,and a musical.
The show is animated in South Korea, just like The Simpsons cartoon itself. June Bellamy (a takeoff on voice actress June Foray) voices both Itchy and Scratchy.
"Poochie"
In the episode "The Itchy & Scratchy & Poochie Show", Poochie was a dog character added to the Itchy & Scratchy lineup. According to the show's plot, the producers believed the cartoons were getting stale, and needed a new character to reinvigorate the show, despite the objections of one of the show's writers, who "at the risk of sounding pretentious", felt that Itchy and Scratchy comprised "a dramaturgical dyad". Homer Simpson gets the job of voicing Poochie, who is introduced in the Itchy & Scratchy cartoon, The Beagle Has Landed.
A product of marketing department thinking, Poochie was near-universally despised, and was killed off in his second appearance, despite Homer's objections. Both plots were a reference to TV shows which added new characters purportedly to reinvigorate the show (often in the show's waning years and/or to replace stars who had either departed or, if they were child actors, grown up).