Conceived and promoted by resident DJ Shepdog, NICE UP! has been throwing some of the funkiest parties to hit London in recent times. Starting life at 93 Feet East in 2003, it has now found it's home at The End (playing host to Kraak en Smaak, Boca 45, Diesler, Dr Rubberfunk and more) and continues to book the finest in crowd rocking DJs from around the globe. Whilst everyone and his dog are chasing their tales of the most current or 'happening' musical movement, the NICE UP! music ethic is simple - "righteous party vibes".