Member Since: 8/6/2005
Band Website: jayeswift.com
Band Members:I edited my profile with Thomas Myspace Editor V4.4 (www.strikefile.com/myspace)http://img60.imageshack.us/slide
show/player.php?id=img60%2F7140%2F1143188056148.smiladidas and launches new football website
in collaboration of top music artistsPortland, OR - April 28, 2008 – adidas launched an updated football website www.adidas.com/football this week featuring top NFL athletes. adidas is leveraging the relationships with Reggie Bush, Mario Williams, Rudi Johnson and other NFL players to extend the Impossible Is Nothing campaign. The new site features the Thrill and Destroy concept and allows consumers to associate their style of play with the top athletes in the NFL. Through the use of athlete videos, an interactive quiz that helps consumers determine their style of play and exclusive music tracks that can be used to create play lists, the site offers consumers a unique interactive experience. Site visitors can also win adidas products and the chance to have one of the NFL players visit their hometown.www.adidas.com/football is an extension of the Thrill and Destroy campaign is which includes ten NFL athletes spending time with high school football players to offer insights about the game. Athletes spent time working out with the high school kids, taking them through training drills and giving them tips and helpful information about how to improve their game. The campaign will include activation of social networking sites, a custom myspace profile, SMS messages from athletes, plus promotions and prizes that invite consumers to interact with adidas. View the videos and learn more at www.adidas.com/football.The new site offers a unique way for consumers to interact. With a special area for music downloads, athletes can create play lists with inspirational and motivational tracks to be used for practice, game day, and off-season training. Consumers can create their own from the list of thirty tracks, or utilize existing play lists from NFL athletes. In order to offer consumers music that would be relevant to football, adidas approached thirty musical talents from around the world.Each artist or group was selected based on their relationship to sports, their positive image and their inspirational stories of how music has helped them stay motivated and overcome obstacles in life. From former NFL players like Darnerien McCants and local artists just breaking into the larger music scene like Young Tae, Ziyanai and Bent, to well established artists like Sounds of Blackness and Mark S. Hubbard, adidas partnered with talent from around the world to provide a wide-range of musical choices for consumers.“When looking at artists to work with, and associate our campaign with, we looked for individuals with a true love of music, and who use it to express and motivate themselves. It was also important to find artists that share core ideals with adidas. We wanted to have artists that our consumers could relate to and would use those tracks to motivate them to take their game to the next level. We felt Jaye Swift brings a unique street-flare to his music that the adidas consumer can relate to.†- Mary Renouf-Hanson, Interactive Communications Manager, adidas America.* ends *about adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. Some of the players in adidas’ roster of athletes include: Reggie Bush, Tim Duncan, Dale Earnhardt Jr., Ryan Howard, David Beckham and Allyson Felix. For further information visit www.press.adidas.com.
Influences: redman, method man tupac shakur biggie smalls, scarface,
Record Label: Bronx Zooo Entertainment
Type of Label: Indie