Svoy

"...Sublimely beautiful"
—PopMatters
"...A fascinating album"
—The Celebrity Cafe
"...Sophisticated. Hypnotic. Sexy."
—AllMusic.com
"...An impressive journey
through the mind of a truly gifted artist."
—EVIVE
"...Brilliant hybrid of jazzy piano-pop,
anthemic emo-rock and ambient electronica"
—ArtistDirect
"Groovy electronica filled with real melodies
and great vocals. Awesome production... beautiful voice."
—Hybrid Magazine
"...A sharp blend. The New York composer is a quintessentially
modern songman."
—Download.com
"This lil New York Ruskie reminds us all that electro/techno is a viable
genre and not just party music. In a word, Gorgeous."
—Alex Hluch, Imeem

Svoy has created an ambitious collage of richly textured electronic sounds, yearning pop melodies, and articulate poetry in his full length debut album Eclectric.  
Svoy’s Eclectric is, as music critic Bryan Baker put it, “the world seen through the eyes of a lovelorn automaton who speaks in three minute electro-pop songs.”  
New York-based Svoy was born in a small port city in the Russian Far East and has let music lead him on an incredible journey, from the late night piano musings of his next-door neighbor in his hometown, to the Russian Academy of Music to study with the legendary Russian pianist Igor Bril. Music had a larger plan for Svoy, however, and he was offered a scholarship to Boston’s Berklee College of Music and it was there that Svoy found his true musical calling. Svoy jokes, “I entered Berklee as a Jazz pianist and left as a Pop Electronica artist. I think a lot of my professors won’t forgive me for that.”  
It was also at Berklee that Svoy began recording original songs. Fascinated with many different styles of music, including electronica, R&B and rock, and influenced by artists ranging from Boards of Canada and Pat Metheny to Me’Shell NdegeOcello and Peter Gabriel, he embraced each influence when writing and producing his new music.  
In 2002, while still in school, he won the BMI Pete Carpenter Fellowship Film Music Competition and spent six weeks studying with the renowned TV composer Mike Post (NYPD Blue, Hill Street Blues, L.A. Law and Law and Order) at his studio in Hollywood.  Further affirmation came in his winning of the 2004 BMI John Lennon Songwriting Competition in New York, presented by Yoko Ono.  
Armed with his recent achievements and his collection of songs titled Eclectric all written, performed and produced by Svoy, he sent a copy to record label Rendezvous Entertainment and within 2 weeks, got a response back from VP of A&R, Frank Cody. “Svoy is a one-of-a-kind singer/songwriter who uses the palette of electronica to create a vivid, colorful landscape.  The melodies are wrapped in complex harmonies and rhythms. The lyrics are often unexpected. We’re fortunate to have him in the Rendezvous family,” Cody states.  
Svoy's Eclectric is available in stores and online now. Also, check out his music video for “Driving Away,” directed by Dutch/German visual artists Praful and Vimal at www.svoy.com .

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