Peace to my Amazulu brothers and sisters, first and foremost. Since this became my primary page, I have to represent my loved ones. Zulu Nation, first and foremost, following a close second, Swindle Entertainment. Recognize, hip-hop and the music industry has gone through a lot of fucked up changes. Young cats don't know what hip-hop is really about, and not many older cats around able to teach them. Old school record execs have become dinosaurs, and the new young cats are running things (right into the ground). There is no direction; live shows suck ass, not showing up for shows - just becoming embarrassments to us real hip-hop heads, and giving us ALL bad names, and making us all look dumb as fuck! Don't think so? Ya catch that episode of the Ying Yang Twins on MTV Cribs?
Record stores are closing right and left, everyone is downloading their music (which I can't blame, because who in their right mind would pay $20 for one hot song in the midst of straight up bullshit?). Labels are throwing money at acts they sign for making a name for themselves, then expecting them to go sell them millions; that's without any grooming, without any kind of training or artist developing. Then wonder why shit ain't working like it use to.
Realize, labels nowadays aren't doing anything at all but sitting back and expecting you the artist to do all the hard work on your own, so they can profit off of you by signing you and becoming your middle man. The art ain't an art anymore. The art has become 100% business. Part of that business is to profit off of dumbing-down this next generation. Making them think hip-hop is all about street cred. Hip-hop has become a whole different kind of "entertainment". Now, it's closer to watching a retarded kid trying to play hop-scotch after 2 fifths of vodka. It's sad, yet sometimes you can't help but laugh a little.
Swindle Entertainment has an old school mentality. We know what hip-hop is, and we teach what hip-hop is. We take that classic mentality and work it in this new world. Recognize, analyze, and realize the real.
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During my many criticisms about the state of hip-hop, it is solely based on the music, and not the culture as a whole. DJing has evolved. There are things done by people like DJ Rectangle, or DJ Qbert that is simply phenomenal by the standards of the days of old - as well as todays. The creativity level has risen, and it still maintains certain elements that keeps it's purity in tact.
B-boying has morphed on the west coast into something hot and new in the early 90s with clownin' and krumpin'( K ingdom R adically U plifting M ighty P raise); which was displayed with a few of the pioneers (Tight Eyes and Miss Prissy) in the opening battle of the motion picture Stomp The Yard. THAT is a prime example of "evolving" as well. Combining popping, breaking, AND tribal dance moves? What is more hip-hop - more zulu than that?
Yes, there are elements that have evolved beautifully within our culture, but I maintain that the music has gotten dumbed down to a point to where it is almost unrecognizable. It is the music that most our generation follows, and without options, it is detrimental to our next generation.
Then finally, the original and first style created in the south bay of Southern California, Pop-Lockin. Probably the most over-looked of all dance styles, considering it's birth was in the late 70s. Some thought it was dead, while others maintain there is no such thing as "pop-lockin". It is actually a combination of traditional popping (boog-a-looing)AND locking (which was also born here).
A lot of people don't realize or know all the contributions the west coast has made to the culture of hip-hop, but if it takes my last breath, they all will!
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