Primary Wave Music Publishing was founded in January 2006 by veteran music executives Lawrence Mestel, Randy Miller, Devin Lasker, Justin Shukat along with branding and licensing entrepreneur Gregg Hamerschlag. The company acquires culturally important iconic catalogs, which provide numerous opportunities to enhance long-term value while preserving the musical integrity of its artistry. This value enhancement is achieved through tastefully marketing the intellectual property through opportunities for re-uses in film and television and by using the depth of thematic material appealing to the advertising community to strengthen each brand.
Nirvana - "Breed" - Swedish Telecom Commercial
Daniel Johnston - "To Go Home" - Master Card Commercial