EevoNext: Platform for a new techno generation
EevoNext, a brand new record label, will be opening its virtual doors on November 6, 2006. EevoNext is a digital music web shop and label, which will be presenting new releases on a monthly basis. The birth of this new label will be celebrated on the 6th of november with its first release, Next00 'What's next EP', which will be offered as a one-off free download.
EevoNext is built upon the impressive foundations of Eevo Lute Muzique. This seminal label, based in Eindhoven, the Netherlands, played a leading role in defining techno in the nineties, featuring releases by Florence, 2000&One and Wladimir M. to name a few classics. It was co-founded and run by Stefan Robbers, also known for his work as a producer with The Acid Junkies and Terrace.
"Digital labels are the way ahead, for distribution as well as promotion", explains Robbers. "Hence our decision to migrate from a vinyl-based business model to a more download based format. For the current generation of DJs, digital downloads are rapidly becoming the standard."
EevoNext will present a new release every month, beginning in November 2006. These releases will also be available through renowned online music stores, such as I-Tunes,Bleep and Beatport . Each EevoNext-release will consist of at least four tracks, including a remix by one of the EevoNext-artists mentioned above.
For EevoNext, Robbers has joined forces with Amsterdam-based DJ/producer Estroe (Esther Roozendaal) and techno musician The Moderator (Klaas-Jan Jongsma). They will jointly manage the new label, providing material on an ongoing basis and signing new talent from the Netherlands and elswehere.
The label further gives artists extended promotion using modern techniques like rss-feeds, podcasts and a promo-pool where member dj's get the downloads automatically on release for direct exposure of the artist in the clubs. Every month there is a free download of dj or live set and the possibility of booking a label night with featured shows of the label's artists and dj's.
The label maintains high sound quality standards. "Anyone can upload an MP3," states Robbers: "However, as a label we provide a form of quality control. Not only where the selection of tracks is concerned, but also in the area of mastering. In a club setting, our releases are indiscernible from music played back from CDs."
However, the birth of EevoNext does not necessarily mean a complete abandonment of vinyl, states Esther Roozendaal. "Despite the fact that EevoNext is primarily a web label, we'd be mad to miss out on the opportunity to make our most popular tracks available on 12."
