M&M's are small, candy-coated, milk chocolate candy pieces popular in many countries around the world. They are produced by Mars Incorporated.

M&M's - M&M Candy: Red

Posted Jan 31, 2002

A giant anthropomorphic candy isn't exactly what this guy had in mind when he heard, "complimentary chocolate on his pillow."

Who would have guessed that the idea for M&M'S® Plain Chocolate Candies was hatched against the backdrop of the Spanish Civil War? Legend has it that, while on a trip to Spain, Forrest Mars Sr. encountered soldiers who were eating pellets of chocolate encased in a hard sugary coating. This prevented it from melting. Inspired by this idea, Mr. Mars went back to his kitchen and invented the recipe for M&M'S® Plain Chocolate Candies.M&M'S® Chocolate Candies were first sold in 1941, and soon became a favorite of the American GIs serving in World War II. Packaged in cardboard tubes, they were sold to the military as a convenient snack that traveled well in any climate. By the late 1940s, they were widely available to the public, who gave them an excellent reception. In 1948, their packaging changed from a tube form to the characteristic brown pouch we know today.When America entered the 1950s, M&M'S® Plain Chocolate Candies were quickly becoming a household word, particularly with the growth of television. In 1954, M&M'S® Peanut Chocolate Candies were introduced to the Brand's portfolio, and sales of both varieties continued to grow. That same year, the universally loved M&M'S® Brand Characters and the famous slogan, "The milk chocolate melts in your mouth—not in your hand"®, debuted in the initial TV advertising.In 1960, M&M'S® Peanut Chocolate Candies added three new colors—red, green and yellow—to the original brown color. In 1972, the M&M'S® Brand Characters first appeared on packaging, and became increasingly known through print and TV advertising, reinforcing Brand awareness. In 1976, orange was added to the M&M'S® Peanut Chocolate Candies color mix.Also in 1976, due to public controversy surrounding a particular red food coloring, red M&M'S® Chocolate Candies were removed from the traditional color mix. The red food coloring in question was not actually used in M&M'S® Chocolate Candies. However, to avoid consumer confusion, the red candies were pulled from the color mix.Red Bio: Age: He says thirty-something, but we're checking on it. Weight: Perfect for his shell size. Turn-ons: When people blindly follow his wise advice. Turn-offs: When people fail to recognize his obvious leadership abilities. Best Friend: Yellow (they've got their shells together). Best Attribute: Genius I.Q. and physical prowess (the best of both worlds). Shortcomings: Thinks he knows more than he actually does. Appearance: Red, round, and ALL chocolate. Hidden Talent: Can turn simple chores into complicated tasks. Quote: "Gimme a break."Greens Bio:Age: Old enough to know better. Weight: How dare you! Turn-ons: Simple candlelit dinners...in Paris. Turn-offs: Men and women who stare. Best Attribute: Honey, I can't even choose. That's your job. Appearance: Beauty of this magnitude can't be described with words. Shortcomings: Can sometimes be intimidating. Quotes: "I melt for no one."Yellows Bio:Age: Unknown, but he's in touch with his inner child. Weight: Around average...for a peanut with milk chocolate padding. Likes: Pretty ladies and fluffy things. Best Friend: Red, because he seems to know a lot. Best Attribute: Sees the good in everything. Appearance: Plump, yellow, and all smiles. Shortcomings: Nice guys finish last. Quote: "Inside everyone there's a little nut."Orange's Bio:Age: Stress makes him look older than he is. Weight: He doesn't eat. He doesn't even sleep. Turn-offs: People who want to eat him (a turn-off for anyone). Dream: To be on the endangered species list. Best Attribute: Looks both ways repeatedly... even when not crossing the street. Shortcomings: Thinks everyone is after him. (He's probably right!) Appearance: Orange, and always looking over his shoulder. Hidden Talent: Can always spot the hungry person in every room. Quote: "I'm a dead man."Blues Bio:Age: Old enough. Weight: Lets just say he keeps fit. Turn-ons: Moonlit nights, jazz, the ladies. Turn-offs: Squares, man, squares. Best Attribute: Confidence. Appearance: If you're lucky, he just might make one. Hidden Talent: Can outfox the would-be snack fiends. Quote: "Never let 'em see you melt."
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