Fashion Advocate Brigitte Segura has established client relationships in various sectors of the fashion industry. Brigitte supports “fashion insiders†latest and greatest by exposing front line fashion.
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Brigitte Segura collaborates with marketing and production teams in developing storylines and segment highlights for filming "fashion stories" for press release. As a creative director she develops basic presentation approaches and directs layout for promotional material, such as books, magazines, newspapers, television, posters, and packaging. She also works with internet broadcasting sites such as www.worlddigibeat.com to maximize efforts to reach their audience.
She is contributing editor and “on call†stylist for Sharon Haver's www.focusonstyle.com , and as an extension of her New York fashion week show coverage she regularly submits articles/reviews/commentaries for various online publications like www.fashionledge.com . She works with PR firms, showrooms, and at retail level to recommend key items and trends for the upcoming seasons, from the "best of" a selection of designers, ranging from established labels and designers to “up and coming" young designers.
She has also been interviewed in The Contra Costa Times and quoted on www.Lasplash.com , www.shefinds.com, www.fashionledge.com , and www.fashionwindows.com.
As a Consultant for Financial Institutions she acts as the “eyes†for industry developments,investment opportunities, and participates in expert panels and discussion forums as a Council Member for The Gerson Lehmon Group and a Society Industry Leader for Vista Research Inc.
Her knowledge base is a culmination of an emergence of her design/styling sensibilities,her strong business logic, and extensive research in markets related to the fashion industry. In various (confidential) roles as a brand strategist Brigitte collaborates with principles of “new licensees†in brand acquisitions to help develop their vision into viable new businesses. Previously in Design Director positions Brigitte Segura prepared extensive research of relevant market patterns and competition to offer business strategy solutions.
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