About Me
The Famous Chicken, also known commonly as THE SAN DIEGO CHICKEN , and the KGB Chicken, has reached icon status as a sports and entertainment personality throughout the nation and the world. In his element as an outrageous comic actor, Ted Giannoulas is as unique and gifted a humorist as any stage has ever seen.
His impact is such that The Sporting News editors named him as one of The Top 100 Most Powerful People in Sports of the 20th Century. He's on a list that includes Muhammad Ali, Babe Ruth, Jesse Owens, Pete Rozelle, Ted Turner and Wayne Gretzky among others.
The Chicken character has transcended into a virtual folk hero who, as one Washington newspaper editorialized, "wonderfully fills a jester's role, mocking both substance and ceremonious forms, parodying the powerful and cavorting with utter irreverence."
Giannoulas' debut came with no grand plan, no Madison Avenue input, no coaching and no expectations. It was only about a college kid who needed a job. Meanwhile, a radio station merely needed a student looking for work. They found each other by fate the day before spring break in March, 1974. On the campus of San Diego State, a representative from a rock 'n roll radio station arrived to find anyone who'd agree to wear a rented chicken suit for a promotional gimmick. It was just a one week, temporary job offering to visit the local zoo and giveaway candy Easter eggs. The pay was $2 an hour.
The rep, from KGB radio, descended from a hallway upon a small group of students to ask "Anybody want to do it?". By happenstance, Giannoulas was there and shrugged, "Yeah, sure." Ted was hired on the spot with a handshake. There was no audition, no interview and no job application. "Just show up," he was told.
After his stint at the zoo was completed, Giannoulas saw an opportunity and volunteered to attend Padre games in costume as the station's furry ambassador--an unheard of idea at the time. For Ted, it was just his hopeful plan to get into a ballgame for free. And just like that, sports entertainment marketing was introduced to the fan. Giannoulas parlayed his one week gig into a five year run with KGB, in the process making it the most storied promotion in radio history.
Later, however, a different styled outfit was made which proved to be the catalyst for the character. It was lighter and brighter, enabling Ted to become nimble and animated among the crowds like never before. The Chicken seemed like a cartoon come to life.
Not only did he bring this new found energy to sporting events, he also carried on crazily at rock concerts. He was even invited to make spontaneous appearances on stage with marquee rock acts of the 70s and 80s. He jammed in the spotlight with Jimmy Buffett, Paul McCartney, Sammy Hagar, J. Geils Band, George Thorogood, The Ramones, Doobie Brothers, Cheap Trick, Chuck Berry, Jerry Lee Lewis and dozens more.
Most notably, one night in 1976 at an Elvis Presley concert, The Chicken's dancing escapades in the aisles of the San Diego Sports Arena actually stopped The King in mid song, doubled over in hysteria! After composing himself, the surprised Elvis joked aloud to his sold out audience if his manager, The Colonel, could make use of The Chicken.
Eventually, as the years progressed, Giannoulas' growing career ambitions conflicted with the station management's policies. A much ballyhooed impasse ensued. With major news attention focused on the situation, KGB unceremoniously fired the fowl in May, 1979, and went to court to block Giannoulas' right to work in a chicken costume. But the California Supreme Court instead went on to rule in Ted's favor and declare him to be a free as a bird of any ex-employer obligations.
June, 1979, brought a new beginning. The Chicken returned big time. It was a glorious and elaborate entrance in a 10 foot styrofoam egg, complete with Highway Patrol motorcade escort, atop an armored truck before a Padre game. Upon being lowered onto the field by the players themselves, with the blaring music of the 2001 theme, The Chicken crashed out of the egg to a standing ovation of 47,000 people. "The Grand Hatching" not only symbolized a clean break with the past with Ted debuting his new outfit (the one he wears to this day), but the event itself has been cited by baseball historians as one of the greatests public relations spectacles in the game's history.
Giannoulas has since accommodated amazing invitations to perform near and far. He has visited eight countries, four continents and all fifty states. Moreover, he has played to more than sixty million people in live attendances--a feat which ranks with the likes of the Rolling Stones, the Grateful Dead, Willie Nelson and the late Bob Hope. And like Bob Hope, The Chicken has even been summoned in the company of United States Presidents.
In May, 2001, The Chicken was asked by President Bush to perform at the celebrated, first T-ball game at the White House, broadcasted live on C-Span by Bob Costas. In addition, years earlier, both President Reagan and President Ford had The Chicken help introduce them at public events from the podium.
It's not a bad calling for Giannoulas, a former student dishwasher and immigrant from London, Ontario, Canada. Yet under those feathers, he has single handedly introduced new concepts, ideas and formats in helping to present a game as entertainment. For example, as well as being recognized as the first professional sports mascot, he pioneered the idea of using popular recorded music at games. Before The Chicken came onto the scene, all professional games only featured live organ music. Today, soundtracks which are featured as so-called "stadium rock", have their roots from The Chicken's act in the 70s.In addition, Ted was the first in daring to use a game's time out breaks to take to the field or court and play his comedy gags for the waiting audience.
The Chicken was one of the members of The Baseball Bunch and even had a cameo role in the cult film classic, Attack of the Killer Tomatoes--affectionately hailed as the worst movie in the history of celluloid. In it, The Chicken is called upon by the town folk as the saving hero to lead the charge against an invading swarm of tomatoes.
Still, The Chicken's career staple has been his live shows. He has performed at more than 8,500 games and amazingly, has never missed one due to injury or illness. Moreover, he has more than 17,000 total appearances including parades, trade shows, banquets, conventions, TV and radio dates.
Time Magazine offered, "More than anything else, baseball should learn to peddle the real nostalgia--Jackie Robinson breaking the color barrier, Lou Gehrig's farewell speech and the first appearance of the San Diego Chicken."
