JAIMEE FOXWORTH ON TV ONE THIS SUNDAY SEPTEMBER 20TH. 10PM...LIFE AFTER TUNE IN!!!Elayne Rivers was born Friday, June 13, 1980, a Gemini whose dual personality would serve her well during a tumultuous and private childhood. At only 14 she coached a basketball team of boys who were just a year younger than she was and ended up leading them all the way to a PAL championship. It was also this time she met John "Gee" Dajani.
Gee was very impressed by the impact Elayne had on the young men, the way in which they respected and listened to her. In fact he was so impressed that he took her under his wing and went so far as to introduce her to Monica Lynch the President of Tommy Boy Records in 1994. Between 1994 and 1995 Elayne had the good fortune not only to intern under the direction of Ms. Lynch but also to work for Frank Toro, Sam Crespo,Scott Johnson and Tyrone Clark.
In a continuation of his generosity Gee went on to introduce Elayne to Shelby Meade, a publicist at Nasty Little Man, a PR company owned and operated by Steve Martin, publicist for the Beastie Boys. Elayne became a fixture at Nasty Little Man and was sure to learn all she could from those around her. Her internship there coincided with that at Tommy Boy for a period as it lasted from 1994-1998.
From 1998 to 2001 she attended a college upstate. Upon her return to New York City she learned that all of her old friends at Tommy Boy had gone their separate ways. Rather than sulk at that fact and what could have been she instead began working at Footlocker to help her mother our financially. After two years with the company she was transferred to the store in Times Square, where she became an Assistant Manager. Knowing that such a position wouldn't last forever, she knew that that location would leave her free to take on other opportunities should they arise. One such opportunity came when she ran into Fatman Scoop (whom she had met while at Tommy Boy) at Footlocker, this meeting led to him calling Sam Crespo and getting Elayne an internship at Def Jam with him.
In 2003 Elayne experienced what she's come to call her "Kanye West moment". She was in a near fatal car accident in which her SUV flipped over and as she hit the ground she realized that had she not had on her seatbelt she wouldn't have lived to see another day. In realizing the severity of the situation she took the time to reassess her life and realized that she didn't want to die as just an assistant manager at Footlocker. She was greater than that and there was more to come.
In light of her accident she revamped her goals and demoted herself at Footlocker. She went back to school for marketing and in an act of empowerment based upon a promise she made to herself while daydreaming in her sociology class she formed her own company, Toonzworld Management Inc. Her company specializes in management, marketing and PR and is a personal testament to her strength of will.
As her client roster continues to build, Elayne has planted several seeds in different areas of the entertainment industry. Stay tuned to see what this mogul in the making has in store.
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Check out the trailer of Jaimee Foxworth's episode of Life After. It airs THIS SUNDAY Sep 20th at 10pm EST on TV One. Set your DVRs.....MUST SEE TV!!!
