"Why don..t we do these cool looking 70..s style leather jackets from old movies ?" - Was the, maybe 1 million times "heard before" idea during a longer stay in the East Village, Manhattan.So said ... and back in his simple Hamburg backyard loft, young world traveller Tobias Schroeder started to find a place to realize his idea without knowledge and financial power... but with pockets full of what is worth more than money - enthusiasm.A name was needed - Free of meanings and unmistakeble as a brand name - KHUJO got registered international.Knowing places "to be" and beeing seen on every party at that time gave the basis for the still todays strong authentic and individual inspiration of KHUJO.We don..t just want it made ... we want it made to wear it by ourself...and so we spend a fortune into developing of fabrics, finnishings and labeling to achieve the most possible authentic outcome of our products.Born in 1996, KHUJO expanded very fast to important brand stores all over Europe. Former known as a 100% jacket company, the range expanded very fast to a complete line including tops and pants - and next to this we grew up to the biggest Streetwear jacket collection known in the world.Without advertising and PR activities, KHUJO calls itself a 100% guerilla brand...getting known from mouth to mouth telling and being seen in the streets of the tough areas. And only because of this happened...we must have done something right.Still today we keep the machines running by using a petrol called "enthusiasm", because the day we stop getting better, we stop being good!
KHUJO.COM
KHUJO MODEL CONTEST 2007
FOLLOWING PICS ARE TAKEN FROM OUR FALL WINTER COLLECTION 07
