Hareth Tayem’s recent success with www.maleorderonly.com has led him to develop his very own label titled ‘CELEBRITY UNIFORM¹ (C.U). C.U is a ‘mega’ Australian brand that Hareth Tayem will be the creative director of. He will be designing the menswear, which will remain an ‘all year round’ collection.
Tayem will be using existing Australian designers and new comers to feature under this brand promoting Australian products and designs to the US market and the rest of the world.C.U’s first collection, set to launch at LA Fashion Week in October draws heavily on celebrities and style icons from Hollywood. With headscarves, Arabic printed tees and Kaftans featuring throughout. “Tattooed†jeans, screen printed in Los Angeles will also debut in the first launch.
“This collection celebrates the immaculate clothing male celebrities have access to and making them reachable for us mere mortals. We go by the saying ‘fake it till you make it’.†(Says Tayem)
Menswear , beach bags and duffle bags will be taken care of by Tayem. C.U will be featuring womens wear (Lil Mama + Veronica Sywak), unisex jewelry (Matt Weston), unisex shoes (Applegators- an exclusive line will be created for C.U, womens swimwear (Tan Swimwear) , beauty products such as a make up line and spray tan –in a can (Beauty Assassin).Designers are not the only ones to be granted the opportunity to operate under C.U , Tayem who also is an actor on various tv commercials and series acknowledges newcomer Veronica Sywak who has made a successful presence in TV and Feature Films.(currently in Romulus My Father and soon to be released ‘The Jammed’ and ‘Welcome to the Jungle’)Tayem and team will be treating the LOS ANGELES AND SAN FRANCISCO launch as a ‘CONCEPT LAUNCH’ introducing the idea to the media and potential buyers. C.U will also make an appearance in San Francisco at the Style Festival, which is a one day event taking place on Saturday, September 29th. Shortly after , The Abbey in West Hollywood will play host to the media conference on the 4th Oct and a VIP launch and party the following night (5th Oct)The boys will do press and take media calls during the week on
[email protected] and Selected guest designers will be returning to LA in January for ‘GDAY LA’ for a more detailed product launch.
‘Celebrity Uniform¹ will be available through maleorderonly.com and select American stockists, and is set to hit Australian Stores as early as December.FOR ALL ENQUIRIES :
[email protected] label will finally give all the guys and girls want they have been waiting for.... dont beleive me ? wait till you see!
