covercars.com is an independent mainstream motoring title. We cater for both new car buyers and enthusiasts with whom we have regular interaction with. Our target readership is professionals aged 24 to 44 years who see their car as a reflection of their status and lifestyle. We attract these readers through our website's quality aesthetics, innovative house style and dynamic photography. As a brand we see objectivity, entertainment and information as the core of our success and are committed to bringing the reader closer to the test-drive experience.