Soulland

Established in 2006, Soulland Clothing, formerly under AST Sportswear, announce their Independence a strategic partnership with a silent financial backer. The alliance between the street wear brand and the new manufacturer will yield the brands second NYC showroom as well as fuse press & sales efforts. Dave Saulters, former designer for Phat Farm, has partnered up with one of the industry’s leading salesmen, Peter Dragon, with plans to go full force with a national initiative to design a capsule collection of clothing and accessories. Images and ideas behind the fall 2007 collection are 80’s inspired derived from graffiti to music, to city landscapes to bright neons, and metallic embroidery” says Dave Saulters, the designer behind Soulland. The launch will bolster a massive marketing campaign that will have the designs featured in magazines, on billboards, the sides of buses, and even on TV, via commercials that will be broad casted to millions.Urban fashion expert and managing sales director of Soulland Clothing, Peter Dragon said: “We appreciate just how hard it is for brands to survive and grow, so we're carefully selecting a small range of fresh and creative styles to sell. “This is a fantastic opportunity for young urban fashion consumers because the new label will benefit from association with global brands such as Ed Hardy, LRG, Zoo York and Akademiks, to name just a few.”Soulland designs range from casual to everyday chic to urban edge and the always-flattering styles have gained a huge following. The Soulland look is very affordable and appeals to the active and affluent male, age 16-35, whose lifestyle requires wardrobe versatility with a slight contemporary edge. Average prices on Soulland hoodies range anywhere from $39.99-$69.99 USD and denims anywhere from $39.99-$59.99 USD. The products are crafted in natural fibers such as cotton, wool, as well as denim and are updated each season with a trend setting color palette. The line is also distinguished by signature flourishes – the earthy texture of a fabric or the shape of a collar, a beautiful button or a unique embroidery treatment. Soulland is carried in your better boutiques nationwide.For more information contact, PMPR via email at [email protected].