If you like Wonder, Add Me!
The Continental Baking Company altered the course of bread forever in the 1930s when it introduced sliced Wonder Bread. Sales were slow at first as suspicious consumers were slow to accept a pre-sliced bread, but convenience overruled apprehension and soon everyone wanted sliced Wonder Bread on their dinner table.
The 70s ushered in an era of providing the consumer with nutritional information. Wonder Bread adopted an open-dating system on bread products and introduced nutrition information labels, clearly informing consumers about freshness dates and product ingredients.
isnt life WONDERful when its pre-sliced?
