.. ..STOP HATING
OUR MISSION STATEMENT:“Mankind must put an end to Hate or Hate will put an end to Mankindâ€-Dr. Martin Luther King Jr.The current climate of our social environment is in complete disarray. The youth of America are in dieing need of direction. Unity is a foreign concept to the youth in today’s society. Negativity is praised and rebellion is taught to be sexy. It is conditioned from the earliest of ages that it is cool to be bad. With so much discrimination, and political classification that has been placed by the previous generations, the one thing that brings our youth together is the culture of Hip Hop. Whether it is in entertainment, fashion, sports, economics and politics, Hip Hop is the universal lifestyle for the current generation.
As of recent Hip Hop is being targeted by critics, blaming our culture for the negativity in society. We must change the prospective of our culture. It is time to step up and let the true voices of Hip Hop be heard. We must now Promote what Hip Hop was originally created for, unity and harmony. We have to take responsibility for the influence on our youth. We have to deprogram the hip-hop generation and reinstall what we have allowed big business and major corporations to rob from our children. Let’s bring our communities back together and strengthen our moral codes. Most importantly we need to “STOP HATINGâ€.
OUR CAMPAIGN:
“STOP HATING.†We are all neighbors in this great nation and must all coexist culturally. This campaign will promote the idea of “One Nation. One Culture.†which recognizes the need to uplift the youth and bring our communities together through the Hip Hop culture. With times of War, disrespectful media content, School Violence, inner-city struggles, and the never ending battle of prejudices, we know our youth is faced with Hate on a day to day basis. Our Goal is to erase all negativity in the minds and hearts of our communities with our STOP HATING campaign.
PNB NATION will produce T-shirts and bracelets with the statement “STOP HATING… One Nation. One culture.†which will be distributed to the masses. The STOP HATING shirts and bracelets will also be on sale at all PNB Nation retailers. A percentage of the profits will be contributed to “The Big Brothers & Big Sisters of America†and other proceeds will be donated to building community centers in inner cities across the nation.
There will be a “STOP HATING†Ad campaign that will consist of Athletes, Entertainers, Socialites etc. wearing the T-shirts and bracelets. These Ads will be used for magazines and editorials. Also for pamphlets and flyers that will be distributed to students from elementary to high schools across the nation.
Also we will produce at least 3 public service announcements for the “STOP HATING†campaign. The public service announcements will star different entertainers spreading the message of “STOP HATINGâ€. These p.s.a’s will air on MTV and BET and other affiliated channels as well as distributed all over the Internet. The p.s.a’s will also be sent out to all schools to be aired on their scholastic channels, Channel one.
The Stop Hating Campaign will also be presented through the world of music. Embodying the true idea of Hip Hop and unity. We will produce a multi-artist anthem, featuring today’s hottest stars from the worlds of rock, r&b, and of course rap. We wish to promote this in the way “We are the World†and “Live Aid†were positioned. Radio, video, and live performances across the world are what we hope to accomplish with this movement.
Last but not least we will hit the streets with our campaign, traveling to schools, community centers, and social events to spread the message. Different celebrities and entertainers in the “STOP HATING†movement will visit and speak to the youth. This is our chance to get up close and personal with our youth and create a dialogue about stopping the negativity in our in our communities. We will tour as many different schools, community centers, and retailers, to speak and hand out product, sign autographs and entertain the youth. We will also align ourselves with international, national, and local media to promote these events.This campaign will have a long and lasting outreach on our communities.THE MESSAGE
STOP HATING OURSELVES!
STOP HATING ONE ANOTHER!
STOP HATING ON OTHER RACES, SEXES, CLASSES, CULTURES, just STOP HATING!Dr. Martin Luther King once said, “Somebody, Somewhere must have sense enough and morality enough to cut off the chain of Hate in the universe.†The future of our civilization is in the hands of the youth. We must instill the ideas of positive confession and optimism for the hip-hop generation. On a daily basis our children are faced with negative influences from the media. We must stop the ignorant senseless hate that is currently being displayed. We have to rid the prejudices between races, classes, religions, and organizations. We all represent one race, which is the human race and we all live one culture, the Hip Hop culture.
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