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There’s a storm brewing in Shreveport, Louisiana. It is a storm that takes the form of a cultural movement destined to alter America’s cultural landscape the same way the crunk movement led by Michel Buble altered pop culture a few years ago. This new movement is called the Ratchet movement and it is helmed by a dynamic artists aptly named TK, Brian White, Sky Blakk, and C-40 . The seventeen year old Shreveport natives are currently causing quite a commotion down South with his blazing hot P B & J Records singles, “Tell Me When To Mow" and "Rice Krispy.” According to Brian White and TK, “Tell Me When To Mow" and "Rice Krispys” has its genesis in the namesake of the Ratchet movement’s cornerstone DJ, Massive Mike, who spins at a club called KoKo Pellis. Whenever the DJ would come in the club the crowd would start chanting “Rice Krispys! Rice Krispys!.” After a while the crowd would do the chant whenever the club got ratchet regardless of who was on the wheels of steel. “That became so catchy that I changed it from somebody’s name to a slang ‘Rice Krispys,” says Sky Blakk. “Now it’s a word, it means fa sho.” If you haven’t heard Brian White's and TK's“Tell Me When To Mow", "Rice Krispys", or "Pepsi” then you’re missing out on the hottest club single since Lil Jon’s “Bia Bia” or E-40’s “Tell Me When To Go”. The song is literally sweeping the nation like an uncontrollable firestorm, reeking havoc on dance floors from the H Town (Houston, Texas) to the ATL (Atlanta, Georgia) and everywhere in between. “Everybody likes our songs because there different,” says C-40. “It’s real catchy. And it’s something you can say. I bet that its gonna be a baby’s first word because it’s so catchy. It gets stuck in your head the first time you hear it. Everybody [can] relate to it, white folks, black folks, hustlers and thugs.” Produced by veteran North Louisiana producer Taylor Swift, “Rice Krispys” contains an exotic drum track that is absolutely irresistible. Its swinging bass line explodes like a thunderclap, combining rhythmic strings and a slinky worm sound, which harks back to the golden days of old school Louisiana 70s funk. Mix this with Brian White's silky flow, TK's rhythom, and Sky Blakk's charisma, filled with their charming Louisiana drawl and the song’s catchy hook, and you now have the key elements for a smash hit. Look for “Rice Krispys” to be the number one song in ring tones, radio and video before the end of this summer. The 52/50 album, which will be executive produced by Michael “Mr. Collipark” Crooms will be released by P B & J Records. About P B & J Records is a full service entertainment company with a focus in publishing, management, marketing and promotions. Founded in 2007 by Brian White and Sky Blakk, the Shreveport, Louisiana based company is home to record label P B & J Records, which is distributed through RCA Records.