The 1960 Presidential election between Senator John F. Kennedy & Vice President Richard Nixon was one of the closest elections in US history. John F. Kennedy defeated Richard Nixon by less than 115,000 popular votes. Both candidates were WWII veterans representative of the " greatest generation " - the first presidential candidates/nominees born in the 20th century. Kennedy & Nixon were very competitive & highly respected candidates. John Kennedy & Richard Nixon started their political careers at the same time - both were elected to the Congress in 1946. JFK & RMN shared many common views on the major issues of their time and had become good personal friends during the years that they served in the Congress.The 1960 presidential election was the first election that relied heavily on the new medium - " visual media " - television. The concept of the candidate's " image " and appearance became an important criteria in 1960.The 1960 presidential election is often used as a historic presidential benchmark with political scientists as they conduct analytical research on presidential politics. Theodore White a well known political scientist published a political science book " The Making of a President 1960 " - this book is among the classic political science books of all time.
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