About Christ Couture™It’s about ‘life’ and style!Christ Couture™ seeks to start a movement that glorifies Jesus Christ as Lord and counters the negativism and consumerism that feeds meaninglessness in the lives of so many of America’s youth and young adults. In the fashion industry ‘couture’ is the designation utilized for a designer’s ‘hottest,’ most creative and cutting-edge creations. The word ‘couture’ brings to mind designs that are of the utmost quality, constructed with an attention to detail. Christ Couture’s™ mission is to let every young person know that they are a high-quality, cutting-edge creation made with an attention to detail by the Master Designer. Christ Couture™ is, in the truest sense of the word, then about ‘life-style.’ For life is only found in Christ. The purpose of Christ Couture™ then is to encourage and equip youth and young adults to stand for Christ and to make Christianity hip and stylish for today’s youth and young adults.Christ Couture™ then will be a Christian lifestyle brand that represents the latest, hottest, and hippest products and services for Christian youth and young adults. Christ Couture™ intends to position itself as the premiere ‘life-style’ brand for youth and young adults ages 15 to 45. These are youth and young adults who heretofore have been largely influenced by Hip Hop culture and MTV marketing campaigns. Christ Couture™ will therefore utilize the latest marketing and promotional techniques and strategies to target youth culture for the purpose of impacting it for Christ. In addition to products, Christ Couture™ will offer opportunities for social networking and community building. Because of our commitment to Christ, Christ Couture™ will hold to policies which are consistent with the Scriptures. This includes, but is not limited to, a ‘no fur’ policy, being environmentally friendly, and providing charitable support for meaningful causes.Christ Couture’s™ branding strategy begins with a merchandising campaign focusing primarily on tee shirts. Because fashion is central to youth culture, we envision other products being offered in the future. A website will be developed for e-commerce, but also as an online space to build a virtual community and to promote events.Written by: Pastor Cedric Johnson
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