Upswing Golf was founded in early 2005 by two golf industry veterans with over 40 years of manufacturing experience at big name golf companies. Mr. Richard Merk brings 25+ years of executive management experience within the golf industry to Upswing Golf having served at the senior management level with Taylor Made and then Callaway Golf. His range of experience includes strategic planning, sales/marketing, operations and planning, including manufacturing, product management, distribution and supply chain management. Mr. Bret Larsen has spent 15+ years in the golf industry rising to Vice President of Manufacturing and then Vice President of Golf Club Development during his career with Callaway Golf. Bret brings an unsurpassed knowledge of both the R&D and manufacturing processes having supervised the production of millions of golf clubs. Both individuals pride themselves on producing only the finest performing product and intend on infusing this dedication into Upswing Golf.Having gained years of experience in the design, engineering and manufacturing of quality golf clubs, they came to the conclusion that the cost of purchasing golf equipment for the average golfer was exceptionally high. This was partially due to the excessive marketing and advertising dollars being spent by manufacturers, including millions of dollars being spent on high priced endorsements. It was also due to the many levels of distribution that name brand clubs had to go through to get to the golfer. Every step of the way, additional mark-ups occur, further inflating the price of equipment for the golfer.More importantly, the governing bodies of golf have developed specific restrictions on what club equipment manufacturers can do in regards to club design and technology, severely limiting the distance enhancements of past years. Even with these restrictions in place, these two industry veterans became disillusioned as they saw manufacturers constantly introducing new products and then quickly discontinuing them only to launch a different new and improved model that promised more distance and better performance.That costs money and they knew there had to be a way to eliminate the big company expenses and unnecessary markups. So they founded Upswing Golf and decided to let the performance of their clubs speak for themselves. Upswing Golf's goal is to offer premium performing, quality golf equipment at a value price while manufacturing products that compete with the top brands on performance but fall far below the high retail prices currently in the market today. How? First, we are determined to eliminate unnecessary markups and sell directly from manufacturer to you. Second, we have the knowledge to oversee the manufacturing of products that will meet the most rigorous quality standards. And finally we are determined to keep the game of golf affordable and produce clubs that are fun to play, build confidence and help each golfer achieve their best game.No Gimmicks - Just Good Clubs