ANITA LERCHE

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MySpace Backgrounds Since Anita released her Punjabi album ”HEER FROM DENMARK” in India, November 2006, her career as an international star has expanded seriously. Indian people from all over the globe has written hundreds of fan mails and this spring she was touring in UK and The States, making shows for thousands of people. Now lots of offers are waiting from Canada, France, Holland, Norway, Dubai, India, Pakistan, Thailand, Indonesia, Malaysia, New Zealand, UK, Germany and The States. Also Anita has been approached from the Bollywood industry. Earlier this year she made her own song in Hindi for the Indian Cricket team during the World cup – and she had success singing Hindi Bhajans for the Ram Navemi celebrations in Punjab.
Almost every TV channel and newspaper in India have been following Anita’s musical career since it was made official in Punjab in March 2006. The outstanding thing about Anita is that she is the first woman from the West to sing and release an album in the Indian Punjabi language.
THE TIMES OF INDIA writes: "...Anita has also rendered traditional Heer in the album and succeeded in imbuing the depth, pain and passion of the rich composition. In fact, going by her style and pronunciation, one would get the impression that se is a Punjabi only to discover that she is a white."
Anita got a Music Award for BEST NRI FEMALE DEBUT from the Punjabi music channel MH1, and she has been acknowledged by PUNJABI UNIVERSITY, Patiala, for her grand work for the Punjabi language and culture. Also she got the SITA MATA AWARD from a religious society in Jalandhar for singing Hindi Bhajans.
Anita got her degree from Mountview Academy of Theatre Arts in London, where she studied Musical Theatre and so far she has been singing in no less than 16 different languages of the world. Anita has performed at theatres in Denmark and UK in shows like: THE WHITE HORSE INN, SHOWBOAT, TRIAL BY JURY and THE APPLE TREE – and she has done concerts all around Europe, India, China, Greenland and USA. In 2005 she released her first soloalbum I LOVE A PIANO with songs from the musical theatre and world of pop.
At the moment Anita is working on her third album which will be a fusion of Indian and Western music.
For more information see www.anitalerche.com
____________________________________________________________ __Anita Lerche

Heer From Denmark -An Album of Punjabi Songs by Danish Singer, Anita Lerche —A Tribute to Indian Culture!
Through her Music Album Heer from Denmark, Anita Lerche, a renowned singer from Denmark (Europe) pays a tribute to Indian culture. It is for the first time that a European singer has come to Punjab to release an album of Punjabi songs. This effort is going to build a cultural bridge between Denmark & India. The style of music is a mixture of Traditional Punjabi Folk, Punjabi Pop and Western Music. The album, Heer from Denmark has been released in November 2006 by Goyal Music, Bathinda (Punjab). This project was conceived and actively supported by Anurag Sood, Satvinder Singh and Rattan Singh Rajput.
The album has been received very well all over the world. The response is tremendous and Anita is continuously being flooded with fan letters and invitations to perform from places across the globe. Some of the emails read as follows:
Dear Anita, I am proud of you, so is every Punjabi. You sing from your heart which is THE BEST of your part :-) May Waheguru give you more energy and power to serve the people of this World. By singing in different cultures and languages, you are spreading the message of Peace, Unity and Tolerance. Keep up your work. Our best wishes are always with you. Harpreet Aulakh.
Another reads:
U should get a Punjabi style OVATION when you come to New York City next time..... Definitely - To make all PEOPLE realize that Music UNITES us in EVERY WAY...... Thank You, Ambi.
Most of the songs included in this music album are concept based. Since long Punjabi singers have been going to the West for performances, as a large number of Punjabis are settled there. Very often “Gorey” i.e. western people dance to the tunes of Punjabi music. But Anita has reversed this game-process. This Danish Gori has come to Punjab and has made a unique venture by singing Punjabi songs like a Punjabi girl and making the Punjabis dance to the tunes of her songs. The words of the song Gori are:
Gall Sunn Lao Punjaabio Subhaa De Majaajio, Barha Hee Nachaiaa Tusin Goriaan Nu Dhol Dee Dhamaal De Uttey, Ajj Gori Nay Nachaunaa Eiy Punjabiaan Nu, Thumkay Dee Chaal De Utte.
In another song Mela, the Gori urges her Punjabi man to show Punjab to her, which he was praising a lot when they were living together in the West. In this song she says:
Ballad Saja Ke Gadda Jorh Lai Ve Haanian, Sair Kara De Channa Mainu Punjan Panian…
There is also a duet in this Album, in which the Gori teases her Punjabi man, by demanding her passport to go back to England. But in the end of the song, she reveals that she loves him and Punjab so much, that she will stay in Punjab forever. In the Classic Remix, Anita has sung the opening lines of some traditional Punjabi folk songs in order to pay her respects to the legendary singers of Punjab like Surinder Kaur, Gurdas Mann etc. By singing Heer, she has also paid a great tribute to the most legendary Punjabi poet —Waris Shah.
The lyrics have been written and composed by famous contemporary poets of Punjab like: Satvinder Bhanewala, Chann Gorayanwala, Lal Hathauliwala, Jaggi Singh and Mohan Kheharinwala. The song Goddess has been written and composed by Anita Lerche herself. Music Master Bhupinder Singh of Garhdiwala and Master Rattan Singh Rajput helped Anita in rectifying the pronunciation of each Punjabi word. The music for the album has been rendered by Jassi Brothers of Garhshankar (Punjab). Dr. Sadiq Ahmed also helped in making this project a success. All the songs of the album are of high literary value.
Anita visited India for the first time in June 2005 for a trekking tour in Parvati Valley in Distt. Kullu of Himachal Pradesh. She was charmed by Indian music, when she used to watch the local people singing and performing their traditional tribal Nati Dance around campfire in the Apple Orchards of Anurag Sood at village Shilla near Manikaran, Kullu (H.P.). During this period she also learnt to sing in the Kullu dialect. Anita was enchanted by Punjabi music, which she heard on the way to Hoshiarpur (Punjab) from Parvati Valley. She says, “The music and rhythms were so inspiring that I felt like dancing, and I immediately started dreaming about singing music like this.”
Later on Anita got the proposal to sing in Punjabi. She says, “When they asked me what I felt about this idea, I just knew in my heart that this was right for me, because I had already fallen in love with Punjabi music.”
During the video shooting of the songs she has been traveling to different parts of Punjab and communicating with people to catch the right spirit of Punjab and its culture.
Anita Lerche has the unique distinction of singing in sixteen different languages of the world, including Chinese, English, Italian, Argentinean, Chilean, Swedish, Norwegian, Latin, German, American, African, French, Danish, Hindi, Himachali and Punjabi.
A child prodigy, Anita began to sing at the age of seven, and at thirteen she was singing for the Danish Radio. A graduate from the Mountview Academy of Theatre Arts in London, UK, in Musical Theatre (singing, dancing & acting), she was also trained in Western classical singing and folk music. She is a versatile singer, who has proved her mettle in jazz and pop too. As a professional singer she has already toured different parts of the world for concerts and stage shows. In 2005 she released her solo album I Love a Piano in Denmark through the label Angel Music.
With the album Heer from Denmark Anita Lerche has made her mark as a Punjabi Singer, who can carry music-lovers away with her depth, sensitivity, and voice-modulation.
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