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Noya Records is a new Israeli electronic label founded by Moshe Keinan also known as Xerox. Moshe is a veteran artist and seasoned producer dating back to the 1980's. During this time, Xerox worked to establish himself within the electronic music scene and its lifestyle. By the 1990's he owned two mega night clubs in Tel-Aviv, all whilst not stopping musical production work. With continuous involvement in the industry, Moshe managed a local radio station that started the very first Psychedelic Trance radio show that hosted the biggest names of the era. In 1997, Xerox made a historical move and joined HOMmega Production at its birth as the first artist and partner. HOMmega Production is the biggest Israeli electronic label up too this day and Xerox remains one of its flagship artists. Upon the recent succesful release of their 7th album 'The Beast Within', Xerox & Illumination hold on to many of the classical elements and innovative dancefloor anthems while managing a unique sound within XI's electronic music production.
In May 2007 Noya Records was born! An independant production and record label administration, with emphasis on full involvement of the entire production process from start to finish. Nurturing its artists, Noya Records strives to generate a positive greenhouse environment where growth and development is key. With Xerox being the driving force, shaping and directing the roster in addition to all administrative work, Noya Records promises to be a serious label and be something to keep your eyes and ears on. The Noya Records' artist roster carries some heavy hitters on it.Slider (Eliran Orgad) has recently switched into solo production and is one of the more active DJ's in the scene bringing versatility and finesse. Magnetica (Rina Swisa) a natural performer, delivers a punch of psychedlic trance and is currently working on her debut album, sure to raise some eyebrows in the scene. To create a sense of balance on the other side, Z-Machine (Paul Marks) offers the melodic touch with a driving production. TechTonic (Amos and Niv) add some of the most creative serious full on currently being produced. Lastly, DJ Spirit (Nir Baruch) is based in Brazil and seals the roster of the Noya team.{}
