OFFICIAL DAN MURPHYS WEBSITE
As far back as 1878 the Murphy name had been synonymous with liquor retailing in Victoria. Now it is a name known for revolutionising the way liquor is sold in Australia.
Dan Murphy's passion for wine was all consuming. His many roles in the wine industry included wine journalist, vigneron, and founder of Australia's earliest wine club. Mr Murphy was one of the first importers of wine to Australia, and a great supporter of our growing wine industry. He was also a friend to many industry figures who have now assumed legendary status such as Maurice O'Shea and Max Schubert, the father of Grange.
Dan Murphy's retail concept was simple. Offer customers the most extensive range at the lowest prices possible. Then add a passionate enthusiasm for what you sell – and you've got an unbeatable offer. That’s the Dan Murphy tradition.
LOWEST LIQUOR PRICES GUARANTEED
We guarantee the lowest liquor prices in town.
If you can find a lower advertised price on any product we stock, show us – and we'll happily beat that price too.
CHECK OUR PRICES
If you want proof that Dan Murphy’s has the lowest prices take a look at the hundreds of products in our weekly press ads. But most importantly, come into any of our liquor superstores and see what all the fuss is about.
AUSTRALIA’S GREATEST RANGE
Each of our stores carries over 4,000 products including hundreds of spirits and beers, and of course, thousands of wines. We stock cellar release wines, and we directly import wines and other products from around the globe. Whatever you're looking for, whether it's tried and true, innovative or unusual, you’ll find it at Dan Murphy's.
OUR PEOPLE
With such a diverse range of liquor, it is vital to have people who are extremely well-versed in the whole range of liquor categories with a special emphasis on regional knowledge, food and wine matching, and cellaring. That's why Dan Murphy's has a core range of staff, many with professional winemaking experience, selected for their passion and expertise.
LOOK OUT FOR EVEN LOWER PRICES
Dan Murphy's creates healthy competition wherever we go, so when you see other retailers discounting, bear in mind that at Dan Murphy's we will not only meet our competitors prices – we’ll beat them every time. That's no idle claim. That's our guarantee to you.
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