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Concerts have always played an important role for the fan and now are increasingly important for artists, with touring representing a significant revenue source apart from album sales. Live shows also provide artists with a way to differentiate themselves from their peers in the always-competitive music industry. Marketing departments are consistently looking for ways to use their budgets to target fans as directly as possible while fans are looking for reliable information about shows in their area.
Our Response:
OnTour is a free application that retrieves customized concert information based on a user's geographic location and the artists already in his or her digital music library.
How it works:
Ticket Purchasing — OnTour is directly integrated with major ticket vendor services and online music stores so consumers know when tickets go on sale and can click to purchase from both the OnTour application and the OnTour.net website.
Event Directions — OnTour enables consumers to get directions to shows and view full venue schedules.
Pre-Sale Opportunities — Consumers can access exclusive ticket pre-sale opportunities and their preferred music store directly from the OnTour application or website.
Artist Information — The OnTour.net website features expanded capability, including artists' full tour schedules and the ability to search any city for upcoming events.
Viral Capabilities — At OnTour.net, consumers can also build an "Event Shelf" of upcoming concerts, then copy and paste it into their personal blog or MySpace page. They can also notify friends about concerts using the sharing features on the site.
Pollstar Data — Concert information is provided by Pollstar, the industry leader.
Advertising Opportunties — OnTour includes an online ad campaign management tool that allows agents, managers, artists and promoters to bring attention to events, promote new albums and highlight other online promotions.
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