Michele PW profile picture

Michele PW

I am here for Friends and Networking

About Me


I'm the owner and founder of Creative Concepts and Copywriting LLC. My "official" description is that I provide direct response copywriting and marketing strategies and Web site traffic techniques to entrepreneurs and small business owners. But in a nutshell what I do is skyrocket leads, customers, sales and moolah for small business owners and entreprenuers.

Right about now you're probably saying to yourself "Oh, she can help me copyright a song or a book." And the answer would be...No, I'm not that kind of copyrighter (notice the difference in spelling). What I do is write promotional copy for business owners. And what I mean by direct response is the copy I write does the selling for you all by itself. (It's an amazing thing actually – copy that goes out and makes you money. And it won't take vacations or call in sick – heck, it doesn't even need any benefits!)
I also specialize in Web site traffic techniques -- not pay-per-click, but traffic strategies that result in organic traffic (so your site pops up on the left side of Google) and relationships with your prospects that lead to sales. (In fact, I got myself up to number 10 in Google with the word "copywriting" using these techniques.) After all, what good is great copy if no one actually reads it!
If you want to learn more about direct response techniques and online traffic strategies so you can put your sales on autopilot, make sure you sign up for my free special report "5 Mistakes Entrepreneurs Make That Kill Their Sales...And How To Prevent Them." You'll also get a copy of my popular ezine "Results!" which will send you copywriting, marketing and business-boosting tips. Here's where you sign up:
5 Mistakes Entrepreneurs Make That Kill Their Sales...And How To Prevent Them
If you're wondering about the PW, it's because my last name is Pariza Wacek -- yes, a mouthful. Hard to pronounce, hard to spell. So, I shortened it to Michele PW (and now I've found a lot of my friends and clients are dropping the Michele and just calling me PW, which is pretty cool.)
I work with a lot of big-thinking entrepreneurs and small business owners. Basically I have a huge passion for what I do. I feel like there are all these business owners out there who have a great idea/product/service that people really need and the world really needs...but they don't know marketing or copywriting. So my job is to help them get the word out about their products or services.
But not only do I help those business owners, who may not have a business without my help, but I'm also helping all their clients and customers who really need those products or services. So my goal and dream is to make a huge difference in the world.
Visit my Web site to learn more about my services MichelePW.com
Visit my blog to read my articles and learn more about marketing, copywriting and busines success.
And if you want to learn about marketing and copywriting and business from a dog's perspective, definitely check out Nick's blog (more about Nick below).
I have 3 border collies, Nick, Maddie and Roxie. All 3 are rescue dogs. Nick also has a blog (he's a WAY smart dog) -- you can read his blog here: Nick's Blog


I also have a salt water fish water tank (a peaceful tank) and a fresh water tank with a little betta in it. The cool thing about salt water is the fish have far more personality than most fresh water (betta excluded, my little bettas have plenty of personality). I'm not sure why that is, but salt water fish tend to interact more with you, which is pretty nifty. (As you've probably figured out, I'm a bit of an animal nut.)
Along with the dogs and the fish, I have a husband named Paul (although Paul will probably never have his own MySpace page – however I don't make the same claim for Nick or the rest of the gang in the house). And we live in the mountains of Arizona in a little town called Prescott.
I'm also a novelist – I've written 2 novels, psychological horror/mystery. I had an agent, and an editor at Bantam Dell who was interested...but not interested enough. I'll be self publishing those novels one of these days. You can read more about my novels here.

My Interests

I'd like to meet:



Authors, speakers, consultants, coaches and anyone else who has a big dream and wants to know how to make it happen.
Acutally, all big-thinking entrepreneuers and small business owners.
Writers – fiction, nonfiction, copywriters. And any other creative folks for that matter.
Other animal lovers.
And any other cool, creative souls out there who have an idea and want to make a difference in the world.

My Blog

Are You Choosing to Succeed or Fail?

Recently I was watching the movie Back To The Future. That's the one with Michael J. Fox and Christopher Lloyd where Fox goes back in time and meets his parents when they were in high school. During t...
Posted by on Fri, 23 May 2008 22:38:00 GMT

More Biz Lessons from KISS

Who would have thought that at almost-age 40, I'd own my first KISS shirt? Thanks to my good friend, Nancy Marmolejo, VivaVisbility.com, who bought it for me after seeing my fab photo with KISS star G...
Posted by on Tue, 13 May 2008 22:36:00 GMT

What I learned from Gene Simmons

..Yep, there's a photo of me with Gene (yes, THAT Gene Simmons from KISS). He spoke at the recent Glazer-Kennedy Marketing Summit in Nashville. And along with getting my photo taken with him, I also g...
Posted by on Thu, 10 Apr 2008 18:19:00 GMT

5 Ways to Overcome Social Networking Overwhelm

Unless you've been living under a rock, I'm sure you've heard something about the whole social networking craze. Myspace, Facebook, YouTube, Twitter, Digg and so on. And as a busy entrepreneur, yo...
Posted by on Mon, 10 Mar 2008 12:10:00 GMT

Musings from the Superbowl

I'm going to start by coming out and saying it  I am NOT a fan of the Patriots. So I couldn't have been happier watching the Giants kick the Patriots' butt all over Glendale on Sunday. (The only thin...
Posted by on Wed, 13 Feb 2008 12:16:00 GMT

Recession? Fiddlesticks!

Have you ever seen "A Daily Show" by Jon Stewart on Comedy Central? As you might imagine (the fact that it's on Comedy Central is probably a giveaway) it's a political satire show. Anyway, a few w...
Posted by on Wed, 06 Feb 2008 18:06:00 GMT

Small Business Marketing -- Business Lessons Learned in Cabo

The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for...
Posted by on Sun, 03 Feb 2008 08:24:00 GMT

PW and the Blue Men

In case you don't know who the Blue Man Group is, they're a group of three men who are (what else) blue, and together they perform this quirky show with no speaking, a touch of the odd, irrelevant hum...
Posted by on Sat, 26 Jan 2008 09:41:00 GMT

No Hangovers With This Sipping Tequila

Of all the things I learned in Cabo, one of the most interesting (and probably least useful) is that tequila is made from a cactus called agave. Agave apparently looks like a cross between a century p...
Posted by on Tue, 22 Jan 2008 08:38:00 GMT

Small Business Success -- 3 Ways Gratitude Can Grow Your Business

I love Thanksgiving. It's my favorite holiday. Family, food, friends and football thrown in for good measure. But I digress. What I REALLY like about Thanksgiving is it's about giving thanks. And ...
Posted by on Tue, 27 Nov 2007 10:19:00 GMT