J Beck

In a business that is dominated by fictional personalities and egos, J Beck had been trying to find his “identity” in the rap game. Pressure came from collaborators and record labels to create a persona that would engage the average commercial listener. After the heavy demands, J Beck decided the only way he could continue to make music would be by keeping it true to his real self. His album Just Me is focused on his own experiences, beliefs, creativity, and identity. “Dedicated to bringing purpose and diversity to rap, J Beck prides himself on his originality and content,” Kari Jones, The Big Green Magazine.As a teacher on the south side of Chicago, J Beck has seen the impact and influence mainstream hip hop music has had on the youth of America. With the hard hitting production of “Rise Up”, he challenges listeners and creators of hip hop music to rise above the negative messages that music can send: “If you want some real talk between you and I / I think some blame should be placed on who he’s influenced by / Look at who in America that we idolize / We need to revolutionize man it’s time to rise.”While J Beck is considered a conscious artist that creates music out of his experience and ideals, his catchy melodies appeal to all types of music lovers. He grabs listeners by complimenting a smooth flow with production that is all over the map. Just Me features hard-hitting club tracks like “Shake It Off”, “Feel the Flow”, and “On the Grind” that attract mainstream hip hop listeners and yet steer away from degrading and negative messages. The tracks “What People Say” and “That One” possess catchy hooks along with a charming flow that is sure to grab the ladies.J Beck's influences stem largely from conscientious Chicago artists like Lupe Fiasco, Common, and Kanye West. However, through years of writing, recording, and performing, J Beck has now developed his own signature style of hip hop music.The seven years of producing hip hop music has allowed for J Beck to gain a solid fan base as well as collaborating opportunities with many producers and artists, most notably Christian Nelson from Grand Rapids, and Rennessy. He has performed in many venues from Club "O" in Canada to the "Block Party for Peace" in Humbolt Park. The new album contains six different producers along with five featured artists. J Beck is currently working closely with another Chicago MC, Ace Cass, and they are planning to collaborate on numerous tracks and performances.The intro titled “Round 1” gives a metaphorical view of J Beck’s rise in music and the struggles to create the album Just Me by comparing it to a heavy weight boxing match: “I’ve been impatiently waitin to scuffle / Seeing through the obstacles, no fear in facing the struggle / All this work has made me stronger so this training’s for muscle / Now I’m in the locker room and I’m taping my knuckles.”The training and hard work is not over, but this MC is now ready to take on the music industry with his hard upper-cutting album Just Me. The album is currently scheduled to drop in late April.Online Status Icons
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