Wanna Be apart of the street team??
Hit up beyondthepit and then send me a message and say hello!
In your message, tell me:
(1) Why you want to join the team?
(2) Do you have past music industry experience?
(3) What are your favorite artists/bands on Atlantic Records?
(4) Your full name, current address, e-mail address and contact phone number.
Must Have:
-own or have access to a car
or sumone you know who has access to a car
-access to a digital camera
-be available for a minimum of 5 hours per week for street marketing events (often times it is more than 5 hours)
-be available for Lifestyle, Competitive shows and tour coverage.
-have a passion for music
Do you want experience working in the music industry??
How YOU can get involved:
RETAIL STORES:
Create posters displays in local record shops around album releases. Distribute flyers, stickers and other free band swag.
COLLEGE MARKETING:
Poster and flyer college campuses to promote upcoming tours and releases. Hold album listening parties and DVD screenings. Contact campus media (tv/radio/magazines/newspapers) to provide news, tour dates and music to review.
TOUR MARKETING:
Prior to the concert, make poster displays around your market, perform lifestyle accounts and hit up retail stores. An hour before doors the day of the show, place posters around the venue. During the concert, take note of the audience: What is the crowds reaction to the band? Which songs are the audience reacting most to? How many people are at the concert? Are fans rocking cool tshirts/clothing/gadgets? What is the median age of the crowd? What is the guy/girl ratio of the audience? After the show, pass out samplers, flyers and other promotional materials as people leave the venue.
LIFESTYLE ACCOUNTS:
Visit skate/surf/snowboard shops, head shops, tattoo/piercing parlors, hip clothing stores, trendy coffee houses, alternative/comic book stores, clothing boutiques and other fun places people hang out and hang up posters, distribute promotional materials and encourage in-store play of the album.
ONLINE MARKETING:
Visit online communities and
Post news, tour dates and other information on message boards, in chat rooms and other online social networking websites (myspace / facebook / friendster / purevolume / youtube / webshots / etc).
RADIO PROMOTION:
Call and e-mail radio stations that are playing an artist to request their current single.
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What do YOU get in RETURN for your help? You will receive free CD's and concert tickets in exchange for your marketing and promotional help.
All this written by Jordan Frazes from Atlantic Records - Boston Streetteam
