POSSO was formed in 2007 as a vehicle for the diverse visions of its founders. POSSO established its
reputation by identifying a gap in the accessory marketplace. For all the love directed at shoes, no heel had
its own accessory. Thus, they expanded on a vintage item that had been overlooked and introduced the SPAT.
POSSO is a space baby, the lifestyle
brand of expanding possibilities,
conceived and run by Marylouise
Pels and Vanessa Giovacchini. Their
vision is a line of finely crafted
fashion and music technology that enables
functional, smart, and futuristic self-
identities.
In a rejection of standardization,
modern life demands tools for self-
expression. Virtual communication
has introduced powerful ways of
creating sub-cultures in music and
alternative lifestyles. Fashion, as a
physical, impossible to digitize
object, must follow the same path.
POSSO believes that through its
motto - "I can" - customization will
become a standard feature in fashion.THIS IS THE FUTURE OF DESIGN. FLEXIBILITY AND CHOICE TO CREATE IS
EVOLUTION. EVOLUTION IS THE DESIRE TO CONTINUOUSLY STRIVE FOR MORE.From the inception of the POSSO brand,
music has been a central source of
inspiration. POSSO
the DJ has been the vehicle to bring
POSSO's fashion, style, and taste to
International clubs, lounges, retail store
openings, pool parties, art and fashion
events, Oscar parties, and fashion shows.POSSO is inspiring the future to follow personal creative thought,
bridging fashion and music under the POSSO lifestyle brand.POSSO combines the love for luxury with the love for functional,
intelligent living.POSSO is the lifestyle brand for
people who believe that real
living is real creating.POSSO believes in a future where
the consumer is empowered by
choice and flexibility.POSSO's fashion line empowers
each of us to be our own creative
director, re-making each item in a
continuous search for identity,
through a bag, belt, or spat that
can be worn multiple different
ways.
For Press Inquiries Contact:
[email protected] DAILY OUTFIT BLOG:
http://cyanatrendland.com/posso-the-fit/
