Increase sales and average sale value
Research shows that customers make around 80% of purchasing decisions whilst in store. This relates not only to the final decision on a preconsidered item, but also importantly to spontaneous buying decisions. In store radio or using a retail radio is proven to increase sales significantly with examples of increases over 40% being commonplace.
Increase customer awareness of promotional offers and events
In store merchandising is a well-developed sales tool. When in store radio is used to highlight the merchandising offer and direct customers to the location in store, experience shows that the offer promoted on radio can achieve up to 3 times the interest of a non in store radio supported merchandise offer.
Achieve higher customer satisfaction by entertaining
People turn to music for relaxation, in fact music is a pre requisite of setting the scene in many situations. Creating a positive ambiance helps customers feel more at home and to enjoy their shopping experience.
Contribute to better staff satisfaction and a professional sales environment
In-store radio has a positive impact on staff. There are examples of staff who are strongly motivated by their company's in store radio product because it helps them to do a better job and makes their environment more professional.
If you have a store or chain of stores, you can now have your very own instore radio program being heard around your store(s) by your customers.Your customers will be listening to special offers and promotions that you are currently running in addition to the best music while browsing in your store. This will mean they stay in the store LONGER and will eventually make more purchases and take advantage of offers they may otherwise miss.For your free demo cd and for a no obligation quote (min £50) please email
[email protected]
