I AM . . .A KICK ASS ROCK N ROLL HIGH FASHION HAIRCARE PRODUCT LINE . . . . .
BED HEAD - I am a massive performance styling range that pulls it's influence from street fashion and youth culture. One of the most recognisable brands in the global hairdressing industry, Bed Head suits the needs of countless celebrities, and everyday clients alike. The textures it focuses on are spikey, piecey, grungey, messy, separated, defined, funky, gunky. I am a provacative range designed to be fun wild and sexy! . . . . .
CATWALK - As the name says, I gather my styling sense from the runway. Think startling glamma acutely defined for sexy fun. In contrast to my Bed Head brother, my packaging is uniformly blue and shades of purple which appeals to a more commercial clientele. The texures I focus on creating are Curl,Body, Volume and, Colour Protection . . . . .S-FACTOR - Everybody wants to know what does the S stand for. Although it really is Smooth, I think my S stands for Superior. Superior shine, Superior smooth. Superior straight, Superior Moisture. I am a modern luxury range, that is sexy sophistication.
