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We are often asked "who is that on your logo?" The singer is not any specific person. Rather, the Native Element logo represents the undying spirit of a people, forced to conform to a foreign society, while holding onto their traditional culture. Designers at Native Element draw much of their inspiration from the city streets and the rez where they spent their lives. The designs are a fusion of native life (past and present) and urban culture. Native Element looks forward to establishing itself as one of the most influential voices of the native fashion community. "It's your Native Element!"