Mortgage Leaders Edge

RON QUINTEROIndustry leader and dynamic business coach to America’s top producing loan professionals, shares his diverse corporate experience by coaching mortgage companies of all sizes, locally and nationally through cutting-edge consulting programs to help change their vision of the mortgage industry forever.Boasting about one's accomplishments is required to add credibility. However a trainer takes even greater pride in the accomplishments of clients. Why is it that so many of the celebrity originators attempt to cash in on an idea or something that worked for them? Why do they not duplicate their operations and create multiple branches, thus duplicating the profitability from their present operation? Because success cannot be copied. It must be created. You can borrow a piece here or there but in the end it must be your own creation. Why is it that the VAST majority of the "top producers" or celebrity originators do not duplicate their success through horizontal, vertical or branch expansion? Because their businesses are not scalable. Many of those business models are too "personality-dependent."