The SCMA portfolio is designed to provide targeted marketing and management services to small businesses. From helping entrepreneurs define their business plans to improve their chances for obtaining venture funding, to creating concrete marketing deliverables to promote their original ideas, SCMA seeks to help small businesses at various stages of development. Our services fall into four major categories.
Management Consulting;
Market Planning;
Communication Services;
Database Management.
Management Consulting
SCMA helps entrepreneurs build a solid managerial foundation from which the rest of their business can expand and grow. We construct organizational development blueprints for young firms searching for a solid structure to build upon, and assist in constructing business plans for fledgling companies to improve their chances of obtaining venture funding. SCMA offers insights and ideas for how small businesses can discover and sustain their competitive advantage in today's business landscape where a lack of continuous and constant innovation can be fatal. Furthermore, we offer expertise in other areas such as profit modeling to assist small businesses in their future planning, especially in today's market where heavy emphasis has been placed upon a company's ability to show profits rather than pure growth.
Market Planning
Deciding how to present an innovative idea to the market is critical. We have expertise in turning that idea into a successful business venture. Our market planning services help small business founders determine the best messaging for their companies through market and competitive analysis.
We then take the information gained in our analyses and create an effective marketing mix encompassing all of the elements of product or service definition. Finally, we can help our clients develop a launch plan to give their product or service a good chance at success. When necessary, we will help to develop marketing or business development partnerships.
Communication Services
When you think about it, creative is where the conversation with your customers really begins. It delivers the most important message you want to convey; the most exciting offer you want to share and the most compelling imagery you want remembered.
Helping you get more out of every customer conversation is where the SCMA's creative team really shines. Not simply because we have some of the most talented artists and writers in the business. But because we have the unique ability to build creative solutions from highly-targeted customer data. That means, going in, we have the advantage of knowing what makes your customers tick, what offers they can't live without and the best ways to get them to act. When you put our creative team to work for you, you know that you will get a product that's fresh and exciting. More important, you'll get measurable results and actionable insights that can help keep the conversation with your customers going for years to come.
Through our past experience in media operations, SCMA provides expertise in a variety of communication formats. SCMA composes professional press releases for the media as well as business proposals of all types for both clients and partners. Furthermore, with our understanding of how important company name recognition is to the initial success of small businesses, we help companies create and establish their image through proven branding techniques. SCMA offers a complete marketing/sales collateral, custom advertising campaigns that cover all audio-visual and printed media. Examples include radio and television ads, billboards, building advertisements, brochures, direct mailing, business cards web development and other business materials when needed by our clients.
Specialized areas:
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Creative Development and Positioning
Web and Multimedia Development
Design and Branding
Content Management
Copywriting
MySpace Layouts
Illustration
Print Production
Video Production
Matrix Messaging
Search Engine Optimization
Direct Mail
Mail Services
Success in database marketing requires a marriage of technology, analytical and marketing expertise. SCMA has made an ongoing commitment to a superior technological infrastructure by investing in a client-server platform powered by the newest parallel processors and relational database systems. We are able to turn your data into an information powerhouse with a truly integrated solution that allows for tremendous improvement in speed and accuracy when combining customer and prospect data across the enterprise. Our experience working with thousands of different data fields, and sources of varying formats and structures, has taught us the value of key quality control procedures and tools that are built, maintained and enhanced.
Specialized Areas:
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Database Design and Build
Warehouse Design and Build
Network Management
Data Security
System and Data Integration
List Processing
CASS/DPV Certification
Hardware Consulting Interactive
Our Methodology
The growing number of electronic communications channels has moved consumers from passive observers of marketing messages to active participants in the sales process. From specialized websites, to online surveys to emails, blogs - and more - customers now have the ability to access multiple channels to get the messages and offers they want most, when they want them. SCMA's team of interactive specialists provides innovative solutions that increase your ability and flexibility to dialogue with your customers across multiple electronic channels, while providing a highly effective means to complement offline marketing efforts.
Specialized areas:
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Web Application Development and Hosting
Campaign Management
Lead Management
Web Services (SOAP)
BI and Collaboration Portals
Software Consulting
Landing Page Development and Hosting
Email Development and Deployment
Search Marketing
Online Ad Consulting
Touchpoint Collection
- Initial consultation.
Analysis of clients goals and target market demographics.
Design the campaign.
Personalization and targeting.
Creation of streamlined and custom advertising campaigns based on needs.
Building deployment system.
Planning.
Testing the plan.
Implementing the campaign.
Total design work of all audio-visual/printed advertising tools.
Tracking the campaign's progress in real-time.
Instant measurability for ROI analysis.
Post-campaign follow-up analysis.
SCMA is focused specifically ..ing small and emerging businesses maximize their potential for success. We differentiate ourselves in the following ways:
Focus on small business: Our mission is to help small businesses of today become the leading corporations of tomorrow. SCMA will attempt to own the words "small business" in the minds of our potential clients.
Cost-effective personal interaction with local consultant presence: We will target new regions with local consultants, allowing us to personally interact with small businesses without needing to bring consultants to the region.
A diverse network of consultants and alliance partners: By relying on a nationally distributed talent base coordinated to work together remotely, we will be able to bring together a variety of skills to meet the needs of our clients.
Key Success Factors: After exploring the opportunities and threats that permeate this market, the following Key Success Factors emerge as the requirements to be successful at providing marketing and management consulting services to small businesses.
- Local presence in a strong small business market;
Affordable pricing structure/minimal costs;
Clear value proposition, communicated into target market;
Core competencies in marketing and strategy;
Recognition as leading "small business consultants" or, no other firm claiming that title;
Venture Capitalist relationships.
Christian Adams has over ten years of experience in creative marketing campaigns. He is a graduate of Ohio University with a Bachelor of Science in Communications as well as recieving his Masters degree in business administration from Franklin University. Christian has already worked with several startup companies to help create a web presence as well as producing various multimedia marketing projects that are aimed at a client's target market. Before starting SCMA, Christian has held various positions with C-SPAN, ABC, FOX and as a contractor for the US Department of Transportation.
Mike Bowersock joined the NBC 4 staff as an investigative/special projects reporter in August 2004. Mike has been honored with four Emmys, five awards from The Associated Press, two from the Society of Professional Journalists, and one each from the Michigan Association of Broadcasters, the Detroit-Windsor Metropolitan Christian Council and the Detroit Free Press. He was named the Best Street Reporter by the Free Press in 2000. Mike received a Bachelor of Arts degree in Journalism from The Ohio State University. He recently earned his MBA at Franklin University.
Scott Yager is seasoned multimedia specialist with over ten years of experience is commercial photography and graphic design. Scott has won many awards for his work including seven merit awards from the Professional Photographers of America for outstanding photography. He is a graduate of Ohio University with a Bachelor of Science degree in Visual Communication. Scott is currently a photographer for OMS Photography, a commercial photography house based in Cincinatti, OH. Scott is currently on loan to General Electric as a contractor to their jet engine division. One of Scott's more recent photos for GE was featured in a two page spread for Popular Mechanics magazine.