Arette

This profile was edited with qnun.com Editor
Proudly, today, our tequilas, 100 % Agave Azul, are known under the name of ARETTE, made and created at the factory “El Llano” one of the oldest distilleries at the city. De Tequila, managed by young and enthusiastic people “tequileros” with great love for their industry and their roots, Eduardo and Jaime Orendain Giovannini, native of the City of Tequila, Jalisco, Mexico, successors of a reputable “tequilero” dynasty of a deep-rooted to the traditions and deep love for the tequila. Of his grandfather Don Eduardo Orendain González and his father Don Jaime Orendain Hernandez they learned the art of creating the good Tequila of worldwide quality.Orendain Giovanni brothers speak with passion for Tequila in his memoirs, they spent their best years between their education and the great passion for the industry running through their veins, the one belonging to the Tequila. At a very young age they made a ride into the challenge of growing and developing new markets, designing his first trademark Tequila Arette in 1989, with a winner's philosophy.Jaime, the younger brother,relates that he was taking a course in the fourth semester of Business Administration at the ITESO when, an afternoon, a good friend of him, now his “compadre”, Javier Villaseñor draw a horse's head in a board, he liked it so much that took it to get it to another friend, that was going into the designing career, to design the first image of the tequila ARETTE, subsequently, other trademarks came; “El Gran Viejo”, “Agave de Oro”, Express, “Gran Clase” y Unique, among others. Their formula consists in distilling traditionally, with technology as a great ally. One of their main successes has been never to draw its process off the distillery. At it they receive the “agaves” that are transformed in tequila and thus passing the warehouses where rest and maturing take place in barrels of white oak tree, previously utilized for American Bourbon and, at a later time, being bottled. It has water of excellent quality, been born in the insides of the tequila hill that thousands of years ago it was Tequila's volcano.Eduardo, the oldest brother, a dynamic and charismatic entrepreneur, whose interest made him to held several high-level positions, just to mention some;Mayor of Tequila's City, President of “Cámara Nacional de la Industria Tequilera” A.C. Vice-coordinador of the “Consejo de Cámaras Industriales de Jalisco”, A.C. Coordinator of same Institution and Vice-president of the “Confederación de Cámaras Industriales de los Estados Unidos Mexicanos”, the CONCAMIN.Touring "El Llano" is a very pleasant experience, it joins together story, charm and brings us near to the Culture of the Tequila