“I've been watching the game/ I took a seat back/ Looking for substance, finding jack/ Top 40 tracks/ Nothing but wack/ What happened to tracks that left an impact/ More than the skill, not the flow/ More than a deal, not the doe/ More an appeal to all of y'all to please be responsible” - Tru-In-Deed (from Bounce!!!)
It doesn’t matter where you live, what your background is or what type of music you choose to listen to, there is no denying that Tru-In-Deed’s debut effort is a musical milestone attracting widespread attention from a diverse range of people. As an artist, break-dancer/choreographer, and seasoned communicator, Tru is the most apt musical demonstration of what happens when you fuse the raw and sporadic elements of his African roots with mainstream contemporary urban culture.Tru’s music has been described as a perfect blend of in-depth and insightful lyrics accompanied by uniquely infectious beats and a versatility of flow ranging from tongue-twisting, hard-hitting word plays to smooth and conscious emotive rhymes. His electrifying stage performances and ability to captivate audiences has allowed him to showcase his talents in front of thousands (the most recent being the Opening Act for the Impact World Tour in Australia).
With a relevant and positive message incorporated into urban hip hop aesthetic, it is appropriate that an artist like Tru-In-Deed enters the entertainment marketplace in a time when this generation is in need of an Advocate of The Truth.