Product – BP is devoted to not only providing top quality petrol for their consumers, but also having new, well-maintained facilities for on the go motorists to purchase cold beverages, and snacks from. BP keeps all of their facilities up to date. Including their gas pumps, car washes, and convenient stores. Employees are kind and customer service is top priority.Placement – BP Oil is currently a growing company. They are in the process of opening new locations across the United States. Location is key for gas stations. Motorists will stop at a gas station for numerous reasons from, they’re the closest to work or home, or they happen to be on the right side of the road, so customer loyalty is hard to gain for gas stations. See promotions for tactics to obtain customer loyaltyPrice – BP has been and remains in a competitive pricing market. They try to be the lowest price, but with rising gas prices BP still remains one of the lowest cost gas stations among it’s competitors.Promotion - BP tries to obtain customer loyalty by offering a rebate on their petrol if you apply for their credit card. Motorists with a BP credit card will remain loyal to BP wherever they go if they’re getting money back on their gas purchase. Some go out of the way to find a BP.