Afromondo is an international booking agency founded by Alex Boicel (Manager, Promoter, Festival Organizer, Producer and Consultant).
For twenty years, Alex Boicel has been one of America’s leading independent promoters through Africa Mondo Productions—a venue for numerous great world music artists. He has promoted such internationally famous artists as Roberta Flack, Harlem Gospel Choir, Shaggy, Hugh Masekela, Wyclef Jean, Salif Keita, Diblo Dibala, Baba Maal, Alpha Blondy, Lucky Dube, Fela, Kassav, Juan Luis Guerra, Eddie Palmieri, and many others.
Born in French Guyana in the city of Cayenne, Alex moved to Montreal at the age of sixteen to help his father, the famed Doudou Boicel, founder of the Montreal Jazz Music Festival and the hottest 1970’s Montreal club, the Rising Sun Jazz and Blues—still discussed in history books today. After the experience he gained at the right hand of such a master promoter as Doudou Boicel, Alex was then able to open his own Café Creole, which saw six years of success on the Montreal culinary scene.
During these early years, Alex Boicel began to embrace the great diversity of cultures that comprises world music. He absorbed the ancient alchemy of African rhythms, Latin music, jazz, blues, soul—in short, all that comprises world music now began to incubate in his soul, waiting for its moment to awaken and be born in his career choice to support musical artists from around the globe.After ten years living in Montreal, his vistas expanded to New York City where he moved to work with Larry Gold at the now-famous Club SOB’s (Sounds of Brazil). There he acquired programming and production experience, working in- and out-of-house events, and booking bands from Africa with the Third World Talent Agency. In 1991, he founded Africa Mondo Productions and began to produce, program, promote, and book international performers in festival, campus, and other performing arts venues worldwide. A year later he created the Africa Mondo Festival—a spectacular event featuring unique and talented performers from the great continent of Africa.
Boicel has brought to the forefront the most popular world music acts at the Prospect Park Bandshell as part of the Celebrate Brooklyn series. From a humble beginning, the Africa Mondo Festival has expanded to a spectacular gathering of unique sounds, foods, and colorful marketplace which attracts over 10,000 people in a single afternoon. It is the highest attended event in the park’s summer concert series.
To expand his programming horizons and to celebrate his African and Caribbean heritage, Boicel has joined efforts with major promoters from Senegal, South Africa, Ghana, the French Caribbean, and Guyana. Together they allow a richly diverse Festival audience to discover the best global musical performers and talents. These talents do not stay in New York City, however. In 1994, under the banner of discerning and delivering diversity within this specific Afro-Caribbean cultural background, Boicel booked 60 drummers and 40 dancers to travel with the Rolling Stones for their famous “Voodoo Lounge†tour.
Following this touring success, Boicel booked the great diva of Senegal, Kine Lam, into Amsterdam with 90 musicians from the Holland Symphony Orchestra. Boicel and Africa Mondo Productions are committed to provide the public with quality events that educate, entertain, and fulfill the specific needs of any audience or client. Africa Mondo also develops and enhances the visibility of the acts it represents and presents.
When you ask Boicel to find an artist or to create a festival, his years of service to world music make him most uniquely qualified to understand your needs to serve a particular audience. He pulls together unique programs that surpass all expectations. See in this website many of the glowing reports from happy clients.
FRANCAIS
Alex Boicel
Manager, consultant, promoteur, producteur, organisateur de festivals Depuis 20 ans, Africa Mondo Productions, fonde par Alex Boicel, est l'un des principaux producteurs independents dans le domaine du world music.Ne a Cayenne, en Guyanne francaise, Alex, des l'age de 16 ans, rejoint son pere a Montreal ou ce dernier, fait tourner l'un des clubs les plus branches de l'epoque, le Rising Sun Jazz and Blues Club. Alex met en pied sa propre boite, Café Creole, ou se produisent les meilleurs groupes de reggae et de musique africaine pendant six annees. C'est a cette époque qu'Alex, pour ainsi dire, est "tombe dans la marmite" dans laquelle mijotait un bouillon de rythmes africains, de musique latino, de jazz, de blues, de soul et de bien d'autres elements qui composent l'essence du World Music.Apres 11 annees passees a Montreal, Alex part pour New York ou il fait ses premieres armes dans le domaine de la programmation et de la production tout en travaillant avec larry Gold, proprietaire du celebre club SOB's (Sounds of Brazil). Il est egalement consultant aupres du festival international Nuits d'Afrique de Montreal.En 1991, il met sur pied Africa Mondo Productions et une annee plus tard, le Africa Mondo Festival voit le jour a Brooklyn, New York. Il s'agit d'un spectacle haut en couleurs mettant en vedette des musiciens du World Music en provenance du continent Africain. Apres des modestes debuts, ce Festival, aves ses particularites musicales, ses cuisines exotiques et ses marches pittoresques, attire jusqu'a 10,000 spectateurs en un seul après- midi, battant ainsi tous les records de frequentation pour les concerts d'ete de Prospect Park.Afin d'elargir les horizons de Africa Mondo Productions dans l'esprit de ses racines Africaines at caribeennes, Alex s'associe aus promoteurs principaux du Senegal, d'Afrique du Sud, du Ghana et des Departements Francais des Ameriques (Guyane, Martinique et Guadeloupe).En 1994, Alex recrute 60 tambours et 40 danseurs pour accompagner les Rolling Stones dans leur celebre "Voodoo Lounge Tour" la meme annee. En 1998. il engageait Kine Lam, la Diva Senegalaise et 90 musiciens pour se produire avec le Holland Symphony Orchestra.Il a travaille avec des artistes de renommee internationale, Tels Salif Keita, Diblo Dibala, Alpha Blondi, Lucky Dube, Hugh Masekela, Fela Kuti, Kassav, Baba Maal, Eddie Palmieri, Shaggy, Harlem Gospel Choir, Wyclef Jean, Roberta Flack, Youssou Ndour, et Al.Avec Alex Boicel et Africa Mondo Productions, le public est toujours assure de vivre une experience musicale riche et interessante et qui correspond a ses attentes, ou memes les depassent!
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