As label owner, producer, and artist... Chill is recognized as an undeniable
and unstoppable pioneer in the Philippine's music scene. Her resume and
reputation speak for themselves, as well as, fully justify her crowning as
the, “Queen of Philippine Hip Hop.â€
Early on, Chill learned -first hand- about the frustrations and challenges
of trying to attract attention from A&R reps and earn the respect of major
record companies in Manila. She was constantly hammered with negative
responses, mostly along the lines of, “There is no place for a female
Filipina rapper in this industry.†Rather than be discouraged, Chill used
this feedback to fuel her motivation. And if only to prove these critics
wrong, she refused to give up and decided failure was not an option. Her
courage and resolve eventually paid off, when she launched her own record
label “ILL.IS.IT Recordsâ€... distributed by the mighty Sony Music
Corporation. With this label, she paved the way and provided a springboard
for such groundbreaking Filipino artists as: Chinese Mafia, Madd Poets,
D.F.T., Lyrical Assault, and Itim Pero Kayumangi. While guesting on nearly
every artist’s album and stage show, Chill also showcased her skills and
proved that she was a talented artist in her own right. With all of this
success, she established herself in the hip-hop scene as a player who could
no longer be ignored. The same major labels who had shot her down, were now knocking on her door. Following negotiations with several labels, Chill
decided to further her existing relationship with Sony and she signed on
with them as an artist under the Sony umbrella.
Once again the Sony partnership proved rewarding. Her albums dropped and
sold in record breaking numbers. The press jumped on board resulting in
both cover stories and articles in FHM, Maxim, People, Cosmo, Pulp Magazine,
etc... . Next the endorsers stepped up, with the likes of Pepsi, FUBU, MTV,
and VH1 all supporting and aligning themselves with Chill. And most
importantly, the fans flocked to the shows. Her live hip hop audiences grew
from numbers that filled small clubs to numbers that packed arenas. Chill
became a bonefide Filipino superstar.
Never one to rest on her laurels, Chill has now set her sights on conquering
the U.S. market. She’s currently residing and recording in Atlanta, GA (the
new capital of hip-hop). While working on her upcoming album, Chill will
also be co-starring in an online reality series called, “Goin’ To Atlanta.â€
The show will document her life both in & out of the recording studio. It’s
scheduled to launch this summer.
With new styles, new sounds, and new flows, paired with her signature drive
and determination, Chill is ready to turn the next page in her career and
begin another exciting chapter.