MOJOFLY [NEW PROFILE AND TUNES]

Mojofly was formed in '99 by bassist Ricci Gurango after his departure from Hungry Young Poets, MOJOFLY reeled in mainstream and alternative crowds alike with the debut album Birth Day (1999) and sophomore offering A Million Stories (2002), both released under Sony Music Philippines. Then-lead singer Kitchie Nadal helped propel singles such as Another Day and Scooter Boy to national recognition. But in May 2003, Nadal left the group to embark on a solo career.Undeterred, MOJOFLY didn’t skip a beat and introduced Lougee Basabas as the band’s new frontwoman in only a matter of days. By year’s end the group joined the “indie” bandwagon with their self-titled EP, sold-out despite being available only in gigs. Thanks to the comeback hit Mata [Filipino for “eye”] and the revived, revv-ed up Lougee-version of Minamalas, the EP clearly defined the ambitious sound of the “new MOJOFLY”.The band went on to release an LP aptly entitled MOJOFLY Now (June, 2005), still under independent label luKas Music of artist manager cum music publisher Karin Araneta. This time distributed nationwide by EMI Music Philippines, Lougee took over the reins in songwriting and gained MOJOFLY “street cred” through her novel, cutting-edge compositions.Currently promoting MOJOFLY Now Special Edition (August, 2006), the 2-disc package marries the original ‘05 full-length and an A-VCD featuring live tracks from their first major concert at the Music Museum (September, 2005) and the 3D-animated music video of Tumatakbo.MOJOFLY is the first local artist to venture into full 3D animation in Philippine music video history. The work was previewed at the 19th Singapore International Film Festival (April, 2006) and won “Best Animated Video” and “Favorite Indie Video” at the 2006 MTV Pilipinas Video Music Awards (August, 2006).Apart from once garnering the much-coveted slot for MTV Lokal Artist-of-the-Month (March, 2005), MOJOFLY also boasts a list of celebrity endorsements from Del Monte Pizza Sauce to Penshoppe and Cream Silk Conditioners. The theme song Choose and vast multi-media exposure from the Cream Silk “Pink Power, Girl Power” campaign brought MOJOFLY’s sound and Lougee’s vivid image into every household.
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